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The Deepwater guys try to make an investment case for Apple AI (video)apple ai deepwater case10 months ago
Published June 16, 2025 by Philip Elmer-DeWitt

The Deepwater guys try to make an investment case for Apple AI (video)

"If you're saying that we have a safe device ecosystem that grows low single digits into perpetuity, that's not really that exciting of an investment case." — Deepwater's Doug Clinton

Read More The Deepwater guys try to make an investment case for Apple AI (video)

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Introducing Trump Mobile and the T1 Phone (video)apple trump mobile scam10 months ago
Published June 16, 2025 by Philip Elmer-DeWitt

Introducing Trump Mobile and the T1 Phone (video)

"If you have an issue or a problem, you use your Trump Mobile phone. You make a call to a doctor that's available to you 24/7. That doctor can write you a prescription. You can take that prescription to CVS."

Read More Introducing Trump Mobile and the T1 Phone (video)

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This week's Apple trading strategies (6/16-6/20/25)10 months ago
Published June 15, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/16-6/20/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/16-6/20/25)

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Saturday Apple video: Bloated (Get a Mac, 2009)apple saturday video bloated10 months ago
Published June 14, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Bloated (Get a Mac, 2009)

"Its all this trial software. They pack my hard drive full of it. All these programs that don't do very much unless you buy the whole thing."

Read More Saturday Apple video: Bloated (Get a Mac, 2009)

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With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Sternapple stern federighi josniak10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

They deny Gruber's widely repeated claim that Apple faked its Siri demo at WWDC24.

Read More With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

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Apple's WWDC25: What the talking heads are sayingapple wwdc25 talking heads10 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Apple's WWDC25: What the talking heads are saying

The videos that caught my eye. More as they come in.

Read More Apple's WWDC25: What the talking heads are saying

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Apple analysts walking up to WWDC25 (videos)apple wwdc25 preshow video10 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Apple analysts walking up to WWDC25 (videos)

The pre-show videos that caught my eye. More if they come in.

Read More Apple analysts walking up to WWDC25 (videos)

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Look who CNBC brought on for its Apple WWDC walkupapple wwdc25 cnbc sacconaghi10 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Look who CNBC brought on for its Apple WWDC walkup

"I don't think we're going to hear a ton about AI." — Toni Sacconaghi

Read More Look who CNBC brought on for its Apple WWDC walkup

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Saturday Apple video: Tim Cook and Jimmy Fallon in NYC (2024)apple saturday video fallon10 months ago
Published June 7, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Tim Cook and Jimmy Fallon in NYC (2024)

"Do locals really wear this?"

Read More Saturday Apple video: Tim Cook and Jimmy Fallon in NYC (2024)

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Golf comedy 'Stick,' on Apple TV+, dropped today (video)apple stick owen wilson10 months ago
Published June 4, 2025 by Philip Elmer-DeWitt

Golf comedy 'Stick,' on Apple TV+, dropped today (video)

The first three episodes are streaming now; scored 69% from Rotten Tomatoes' top critics.

Read More Golf comedy 'Stick,' on Apple TV+, dropped today (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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