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Schwab's Tom White shrugs off BofA's Apple price target cutapple schwab bofa options2 weeks ago
Published March 24, 2026 by Philip Elmer-DeWitt

Schwab's Tom White shrugs off BofA's Apple price target cut

From "Key levels to watch on Apple" which aired Monday on the Schwab Network.

Read More Schwab's Tom White shrugs off BofA's Apple price target cut

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This week's Apple trading strategies (3/23-3/27/26)apple trading strategies 3-23-262 weeks ago
Published March 22, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/23-3/27/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/23-3/27/26)

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Saturday Apple video: Waiting in the wings (1996)Saturday apple video rukeyser2 weeks ago
Published March 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Waiting in the wings (1996)

"When I left Apple 10 years ago, we were 10 years ahead of everyone else." — Steve Jobs

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Jensen Huang: All software companies will become agenticapple nvidia munster dediu3 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Jensen Huang: All software companies will become agentic

"I am getting a weird feeling it's 1984 all over again." — Asymco's Horace Dediu

Read More Jensen Huang: All software companies will become agentic

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Grand Central Terminal celebrates Apple at 50 (video)apple alicia keys grand central3 weeks ago
Published March 16, 2026 by Philip Elmer-DeWitt

Grand Central Terminal celebrates Apple at 50 (video)

"The tech giant has grown into one of the largest companies in the world, hence they can afford to hire Alicia Keys."

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This week's Apple trading strategies (3/16-3/20/26)apple trading strategies 3-16-263 weeks ago
Published March 15, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/16-3/20/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/16-3/20/26)

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Saturday Apple video: Apple at 50 (2026)apple 50 years pogue3 weeks ago
Published March 14, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Apple at 50 (2026)

Five decades of thinking different.

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Playing Apple's MacBook Neo for laughs — from both sides (videos)apple tucker laughs macbook neo4 weeks ago
Published March 11, 2026 by Philip Elmer-DeWitt

Playing Apple's MacBook Neo for laughs — from both sides (videos)

"If you thought heroin was expensive, just wait until you get hooked on Apple." — Sam Taylor

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Mac cultist Leander Kahney interviews the prolific David Pogue (video)apple pogue kahney video4 weeks ago
Published March 10, 2026 by Philip Elmer-DeWitt

Mac cultist Leander Kahney interviews the prolific David Pogue (video)

"Apple haters want to make sure that, you know, it's not a kissass book. So, yeah, it was a tough needle to thread."

Read More Mac cultist Leander Kahney interviews the prolific David Pogue (video)

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CBS Sunday Morning celebrates 50 years of Apple (2 videos)apple cook cbs pogue4 weeks ago
Published March 8, 2026 by Philip Elmer-DeWitt

CBS Sunday Morning celebrates 50 years of Apple (2 videos)

From "Apple: The first 50 years" which aired Sunday.

Read More CBS Sunday Morning celebrates 50 years of Apple (2 videos)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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