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Gene Munster on Apple's latest leadership changesapple munster leadership changes2 weeks ago
Published December 5, 2025 by Philip Elmer-DeWitt

Gene Munster on Apple's latest leadership changes

He puts the heads that fell into three buckets: retired, poached and eased out the door.

Read More Gene Munster on Apple's latest leadership changes

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Apple AirTag helps rescue black lab swept out to sea (video)apple airtag rescue lab2 weeks ago
Published December 5, 2025 by Philip Elmer-DeWitt

Apple AirTag helps rescue black lab swept out to sea (video)

From "San Diego lifeguards rescue dog swept out to sea at Dog Beach" which aired last week on CBS 8 San Diego.

Read More Apple AirTag helps rescue black lab swept out to sea (video)

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Apple honors students with disabilities (music video)apple disability accessibility video2 weeks ago
Published December 2, 2025 by Philip Elmer-DeWitt

Apple honors students with disabilities (music video)

From "Accessibility | I’m Not Remarkable | Apple" posted Tuesday.

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Apple made CNBC's final trades list Monday (video)apple final trade 12-1-252 weeks ago
Published December 2, 2025 by Philip Elmer-DeWitt

Apple made CNBC's final trades list Monday (video)

From "Final Trades: Nike, Amazon, Delta Air Lines and Apple" which aired Monday on CNBC.

Read More Apple made CNBC's final trades list Monday (video)

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This week's Apple trading strategies (12/1-12/5/25)apple trading strategies 12-1-253 weeks ago
Published November 30, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/1-12/5/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/1-12/5/25)

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Davidson's Gil Luria: This should be Apple's best season in four yearsapple davidson luria video3 weeks ago
Published November 29, 2025 by Philip Elmer-DeWitt

Davidson's Gil Luria: This should be Apple's best season in four years

From "Apple will gain more AI functionality over time, says D.A. Davidson’s Gil Luria" posted Friday by CNBC.

Read More Davidson's Gil Luria: This should be Apple's best season in four years

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Saturday Apple video: Steve Jobs explains employee stock options (1983)apple saturday jobs options3 weeks ago
Published November 29, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs explains employee stock options (1983)

"We always tell people, you work for Apple first, your boss second."

Read More Saturday Apple video: Steve Jobs explains employee stock options (1983)

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The making of Apple's 2025 Holiday film (video)apple holiday video 20253 weeks ago
Published November 27, 2025 by Philip Elmer-DeWitt

The making of Apple's 2025 Holiday film (video)

If this is Thanksgiving, there must be an Apple Holiday Video.

Read More The making of Apple's 2025 Holiday film (video)

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Saved by his iPhone (video)apple iphone rescue fire3 weeks ago
Published November 26, 2025 by Philip Elmer-DeWitt

Saved by his iPhone (video)

From Anthony Blair's "Dramatic video shows cops pull unconscious driver from fiery NJ wreckage — after phone saved his life" posted Wednesday by the New York Post.

Read More Saved by his iPhone (video)

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This week's Apple trading strategies (11/24-11/28/25)4 weeks ago
Published November 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/24-11/28/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/24-11/28/25)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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