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Saturday Apple video: The mathematics of puts and callsapple saturday video options8 months ago
Published August 2, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The mathematics of puts and calls

How the derivatives market became the tail that wagged the dog.

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Apple's Q3 2025: Six Colors' charts (video)apple q32025 Snells charts8 months ago
Published August 1, 2025 by Philip Elmer-DeWitt

Apple's Q3 2025: Six Colors' charts (video)

Jason Snell's instant graphics are the best. Skipping the information already covered in Five Easy Charts. 

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Apple's knockout fiscal Q3 2025: What the talking heads are sayingapple q32025 talking heads8 months ago
Published August 1, 2025 by Philip Elmer-DeWitt

Apple's knockout fiscal Q3 2025: What the talking heads are saying

Videos that caught my eye. More as they come in.

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This week's Apple trading strategies (7/28-8/1/25)apple trading strategies 7-28-258 months ago
Published July 27, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/28-8/1/25)

A place for Apple traders and investors to share their best ideas.

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Saturday Apple video: The rise and fall of Scott ForstallApple saturday video forstall9 months ago
Published July 26, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The rise and fall of Scott Forstall

He led the teams that created Safari, iOS and the iPhone SDK. Apple Maps was his undoing.

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Needham's Laura Martin: Apple needs a GenAI strategy — and fastapple martin genai strategy9 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

Needham's Laura Martin: Apple needs a GenAI strategy — and fast

From "Apple can't play on the sidelines in AI race, says Needham's Laura Martin" which aired Friday on CNBC.

Read More Needham's Laura Martin: Apple needs a GenAI strategy — and fast

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Trump vs. Fed Chair (video)apple trump powell video9 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

Trump vs. Fed Chair (video)

From Colby Smith's "Trump Spars With Powell Over Fed’s Costly Renovations in Rare Visit" in Friday's New York Times.

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Benedict Evans explains genAI in 22 minutesapple benedict evans genAI9 months ago
Published July 21, 2025 by Philip Elmer-DeWitt

Benedict Evans explains genAI in 22 minutes

"AI is whatever machines can't do yet." — Larry Tesler

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Mark Gurman: Apple is ready to cash in on Samsung's foldable techapple gurman foldable samsung9 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

"In a way, Samsung has spent the past seven years setting up Apple for success."

Read More Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

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This week's Apple trading strategies (7/21-7/25/25)apple trading strategies 7-21-259 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/21-7/25/25)

A place for Apple traders and investors to share their best ideas.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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