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CNBC: How to trade Google and Apple after the remedyapple google remedy cnbc7 months ago
Published September 3, 2025 by Philip Elmer-DeWitt

CNBC: How to trade Google and Apple after the remedy

From "'Fast Money' traders talk how to play Google as stock hits all-time high in overtime" which aired Tuesday on CNBC.

Read More CNBC: How to trade Google and Apple after the remedy

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Apple AirTag luggage story with a West Hollywood twistapple airtag west hollywood7 months ago
Published September 2, 2025 by Philip Elmer-DeWitt

Apple AirTag luggage story with a West Hollywood twist

From "LAX traveler tracks down stolen luggage to abandoned building using AirTag" which aired Saturday on NBCLA.

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Saturday Apple video: Better results (Get a Mac 2006)saturday apple video supermodel7 months ago
Published August 30, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Better results (Get a Mac 2006)

Supermodel Gisele Bündchen stars in Mac's movie. The star of PC's is not identified.

Read More Saturday Apple video: Better results (Get a Mac 2006)

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Should Apple buy Perplexity's AI agent or roll its own? (video)apple perplexity kantrowitz kovach7 months ago
Published August 28, 2025 by Philip Elmer-DeWitt

Should Apple buy Perplexity's AI agent or roll its own? (video)

CNBC's Apple watchers find themselves on opposite sides of the question.

Read More Should Apple buy Perplexity's AI agent or roll its own? (video)

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Saturday Apple video: Camera made for Parkinson'ssaturday apple video parkinsons8 months ago
Published August 23, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Camera made for Parkinson's

Got the shakes? No problem. Just keep shooting. 

Read More Saturday Apple video: Camera made for Parkinson's

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Apple's Tim Cook has a cameo in the new South Parkapple cook tariff gift8 months ago
Published August 21, 2025 by Philip Elmer-DeWitt

Apple's Tim Cook has a cameo in the new South Park

Cook's gift of gold gets ridiculed — as does Trump, naturally — but the episode's real target is ChatGPT.

Read More Apple's Tim Cook has a cameo in the new South Park

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U.S. tourist grabs Venetian pickpocket by the ponytailapple venice pickpocket ponytail8 months ago
Published August 21, 2025 by Philip Elmer-DeWitt

U.S. tourist grabs Venetian pickpocket by the ponytail

Apple's Find My app helped locate the stolen purse and passport.

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This week's Apple trading strategies (8/18-8/22/25)apple trading strategies 8-18-258 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/18-8/22/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/18-8/22/25)

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Saturday Apple video: Dear Mr. Cook (2023)apple saturday video bear8 months ago
Published August 16, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Dear Mr. Cook (2023)

Real people read their stories about how Apple Watch has impacted their lives.

Read More Saturday Apple video: Dear Mr. Cook (2023)

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Cramer on Apple's bounce: 'This was the biggest short squeeze in history'apple cramer biggest short8 months ago
Published August 13, 2025 by Philip Elmer-DeWitt

Cramer on Apple's bounce: 'This was the biggest short squeeze in history'

From "Apple shares turning a corner? Jim Cramer joins 'Halftime Report' to weigh in" which aired Wednesday on CNBC.

Read More Cramer on Apple's bounce: 'This was the biggest short squeeze in history'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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