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John Sculley: Tim Cook got Wall St. to love Apple (video)John Sculley Tim Cook8 years ago
Published August 4, 2018 by Philip Elmer-DeWitt

John Sculley: Tim Cook got Wall St. to love Apple (video)

Steve Jobs created a loyalty with users. Tim Cook built a loyalty with shareholders.

Read More John Sculley: Tim Cook got Wall St. to love Apple (video)

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Trillion-dollar Apple: Cramer's 10 reasons it matters (video)trillion cramer8 years ago
Published August 3, 2018 by Philip Elmer-DeWitt

Trillion-dollar Apple: Cramer's 10 reasons it matters (video)

"Does Apple's epic valuation really matter? Actually, yes. You bet it does." —Jim Cramer

Read More Trillion-dollar Apple: Cramer's 10 reasons it matters (video)

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Jim Cramer on Q3's results: Fire all the Apple analysts (video)Camer Q3 20188 years ago
Published August 1, 2018 by Philip Elmer-DeWitt

Jim Cramer on Q3's results: Fire all the Apple analysts (video)

Preaching to the converted, with spittle and passion

Read More Jim Cramer on Q3's results: Fire all the Apple analysts (video)

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This week's Apple trading strategies (Earnings week: 7/30-8/3)trading strategies 7/30-8/38 years ago
Published July 29, 2018 by Philip Elmer-DeWitt

This week's Apple trading strategies (Earnings week: 7/30-8/3)

Don't blame me if you drain your IRA doing something you read about here.

Read More This week's Apple trading strategies (Earnings week: 7/30-8/3)

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Rapper DJ Khaled & son sell HomePods for Apple (video)DH Khalad8 years ago
Published July 28, 2018 by Philip Elmer-DeWitt

Rapper DJ Khaled & son sell HomePods for Apple (video)

One of Apple's better efforts.

Read More Rapper DJ Khaled & son sell HomePods for Apple (video)

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Thousands walk Apple's waterfall gauntlet in Milan (videos)milan8 years ago
Published July 27, 2018 by Philip Elmer-DeWitt

Thousands walk Apple's waterfall gauntlet in Milan (videos)

Before repatriation, profits made overseas had to spent overseas.

Read More Thousands walk Apple's waterfall gauntlet in Milan (videos)

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'It had Apple's fairy dust sprinkled on it.'General Magic8 years ago
Published July 18, 2018 by Philip Elmer-DeWitt

'It had Apple's fairy dust sprinkled on it.'

I remember the guys at General Magic. I remember what Apple did to them.

Read More 'It had Apple's fairy dust sprinkled on it.'

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AppleInsider disputes Samsung 'Ingenius' adSamsung ingenius ad8 years ago
Published July 18, 2018 by Philip Elmer-DeWitt

AppleInsider disputes Samsung 'Ingenius' ad

Not Samsung's finest. (videos)

Read More AppleInsider disputes Samsung 'Ingenius' ad

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Apple iPhone plummets 450 feet, recording all the wayiPhone plummets8 years ago
Published July 16, 2018 by Philip Elmer-DeWitt

Apple iPhone plummets 450 feet, recording all the way

Takes a licking, keeps on clicking.

Read More Apple iPhone plummets 450 feet, recording all the way

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Miracle on a MacBook Pro (video)alexa sign language8 years ago
Published July 14, 2018 by Philip Elmer-DeWitt

Miracle on a MacBook Pro (video)

"If voice is the future of computing, what about those who cannot speak?"

Read More Miracle on a MacBook Pro (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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