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Who died and made Tim Cook and Eddy Cue TV producers?no sex please7 years ago
Published September 22, 2018 by Philip Elmer-DeWitt

Who died and made Tim Cook and Eddy Cue TV producers?

Some members of Apple's team in Los Angeles began calling themselves "expensive NBC."

Read More Who died and made Tim Cook and Eddy Cue TV producers?

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Launch day lines for the iPhones Xs (videos)iphone xs lines7 years ago
Published September 21, 2018 by Philip Elmer-DeWitt

Launch day lines for the iPhones Xs (videos)

A new Apple phone can still draw a crowd, even in an S-year. 

Read More Launch day lines for the iPhones Xs (videos)

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Apple's Tim Cook on Good Morning America (video)cook gma tariffs7 years ago
Published September 18, 2018 by Philip Elmer-DeWitt

Apple's Tim Cook on Good Morning America (video)

Also, Cramer vs. Cook.

Read More Apple's Tim Cook on Good Morning America (video)

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Apple's big day in 108 seconds (video)108 seconds7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Apple's big day in 108 seconds (video)

Nobody markets tech better than Apple.

Read More Apple's big day in 108 seconds (video)

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Inside the Apple Park demo area (video)demo area7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Inside the Apple Park demo area (video)

With cameos by Jim Dalrymple, Dan Frommer, John Gruber.

Read More Inside the Apple Park demo area (video)

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Inside Apple Park, Sept. 2018 edition (video)inside apple park 20187 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Inside Apple Park, Sept. 2018 edition (video)

Includes pre-event interviews with Levy, Baig, Tibken, Cybart, Ritchie, McCracken, Dediu. Bajarin, Snell and Bajarin.

Read More Inside Apple Park, Sept. 2018 edition (video)

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This week's Apple trading strategies (9/10-9/14) Special event editiontrading strategies 9-107 years ago
Published September 9, 2018 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/10-9/14) Special event edition

Don't blame me if you have to sell the yacht.

Read More This week's Apple trading strategies (9/10-9/14) Special event edition

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Apple Watch Series 4: 9to5Mac reveals, Rene Ritchie deconstructsapple watch 47 years ago
Published September 9, 2018 by Philip Elmer-DeWitt

Apple Watch Series 4: 9to5Mac reveals, Rene Ritchie deconstructs

Spoiler alert.

Read More Apple Watch Series 4: 9to5Mac reveals, Rene Ritchie deconstructs

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Apple draws a crowd in Kyoto (video)apple kyoto7 years ago
Published August 25, 2018 by Philip Elmer-DeWitt

Apple draws a crowd in Kyoto (video)

Seventeen years after the first, a new Apple Store is still a thing.

Read More Apple draws a crowd in Kyoto (video)

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Rene Ritchie: What Apple has up its sleeve in September (video)Rene Ritchie September7 years ago
Published August 21, 2018 by Philip Elmer-DeWitt

Rene Ritchie: What Apple has up its sleeve in September (video)

Ritchie's sources at Apple these days are second to none.

Read More Rene Ritchie: What Apple has up its sleeve in September (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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