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Apple's most elaborate anti-Windows ad yetapple windows ad BSOD6 months ago
Published October 7, 2025 by Philip Elmer-DeWitt

Apple's most elaborate anti-Windows ad yet

From "The Underdogs: BSOD (Blue Screen of Death)" posted Tuesday on Apple's YouTube channel.

Read More Apple's most elaborate anti-Windows ad yet

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This week's Apple trading strategies (10/6-10/10/25)Apple tradinng strategies 10-6-256 months ago
Published October 5, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/6-10/10/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/6-10/10/25)

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Saturday Apple video: The iPod ad campaign (2004-2008)saturday apple video ipod ads6 months ago
Published October 4, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The iPod ad campaign (2004-2008)

White headphones. Black dancers. Color backdrops. Loud music. Can't miss.

Read More Saturday Apple video: The iPod ad campaign (2004-2008)

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Apple panders to Pam Bondi, pulls ICEBlock off the App Storeapple iceblock bondi6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Apple panders to Pam Bondi, pulls ICEBlock off the App Store

"ICEBlock is designed to put ICE agents at risk just for doing their jobs, and violence against law enforcement is an intolerable red line that cannot be crossed." — Attorney General Pam Bondi

Read More Apple panders to Pam Bondi, pulls ICEBlock off the App Store

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This week's Apple trading strategies (9/29-10/3/25)apple trading strategies 9-29-256 months ago
Published September 28, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/29-10/3/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/29-10/3/25)

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Saturday Apple video: A dud out of the gatesaturday apple video DUD6 months ago
Published September 27, 2025 by Philip Elmer-DeWitt

Saturday Apple video: A dud out of the gate

Bloomberg presents Mark Gurman on Apple Intelligence.  

Read More Saturday Apple video: A dud out of the gate

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Apple will not be airing 'The Savant' on Friday. Here's the trailer.apple savant chastain kirk6 months ago
Published September 24, 2025 by Philip Elmer-DeWitt

Apple will not be airing 'The Savant' on Friday. Here's the trailer.

"I wanted to reach out and let you know that we’re not aligned on the decision to pause the release of The Savant." — Jessica Chastain

Read More Apple will not be airing 'The Savant' on Friday. Here's the trailer.

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BofA's Wamsi Mohan: Apple's gross margins are headed to 50%apple bofa mohan margin7 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

BofA's Wamsi Mohan: Apple's gross margins are headed to 50%

"This is just an amazing company which has built this platform that is extremely robust." 

Read More BofA's Wamsi Mohan: Apple's gross margins are headed to 50%

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CNBC discovers Apple siliconapple cnbc silicon stack7 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

CNBC discovers Apple silicon

"They want the iPhone to be the best place for developers to run AI." — Creative Strategies Ben Bajarin

Read More CNBC discovers Apple silicon

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Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 targetapple maxim forte 2017 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 target

"It's hard to envision Apple being slow to artificial intelligence will one-day lead to Apple being the best at artifical intelligence."

Read More Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 target

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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