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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple's Tim Cook has a cameo in the new South Parkapple cook south park4 months ago
Published August 21, 2025 by Philip Elmer-DeWitt

Apple's Tim Cook has a cameo in the new South Park

Cook's gift of gold gets ridiculed — as does Trump, naturally — but the episode's real target is ChatGPT.

Read More Apple's Tim Cook has a cameo in the new South Park

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U.S. tourist grabs Venetian pickpocket by the ponytailapple venice pickpocket ponytail4 months ago
Published August 21, 2025 by Philip Elmer-DeWitt

U.S. tourist grabs Venetian pickpocket by the ponytail

Apple's Find My app helped locate the stolen purse and passport.

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This week's Apple trading strategies (8/18-8/22/25)apple trading strategies 8-18-254 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/18-8/22/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/18-8/22/25)

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Saturday Apple video: Dear Mr. Cook (2023)apple saturday video bear4 months ago
Published August 16, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Dear Mr. Cook (2023)

Real people read their stories about how Apple Watch has impacted their lives.

Read More Saturday Apple video: Dear Mr. Cook (2023)

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Cramer on Apple's bounce: 'This was the biggest short squeeze in history'apple cramer biggest short4 months ago
Published August 13, 2025 by Philip Elmer-DeWitt

Cramer on Apple's bounce: 'This was the biggest short squeeze in history'

From "Apple shares turning a corner? Jim Cramer joins 'Halftime Report' to weigh in" which aired Wednesday on CNBC.

Read More Cramer on Apple's bounce: 'This was the biggest short squeeze in history'

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Gene Munster: It's Apple's turn to outperform the Magnificent Seven (video)apple munster outperform mag74 months ago
Published August 13, 2025 by Philip Elmer-DeWitt

Gene Munster: It's Apple's turn to outperform the Magnificent Seven (video)

"It comes down to, is Apple in a position to exceed expectations? I think the answer is absolutely."

Read More Gene Munster: It's Apple's turn to outperform the Magnificent Seven (video)

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CNBC 'Fast Money' trader buying Apple (video)apple terranova cnbc buy4 months ago
Published August 13, 2025 by Philip Elmer-DeWitt

CNBC 'Fast Money' trader buying Apple (video)

"The momentum factor is the strongest factor in the market in 2025. That's just what it is."

Read More CNBC 'Fast Money' trader buying Apple (video)

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This week's Apple trading strategies (8/11-8/15/25)apple trading strategies 8-11-254 months ago
Published August 10, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/11-8/15/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/11-8/15/25)

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Saturday Apple video: Fall previewapple saturday fall preview4 months ago
Published August 9, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Fall preview

Here's a bunch of new stuff that's supposed to be coming in September (from WWDC25).

Read More Saturday Apple video: Fall preview

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Stephen Colbert mocks Tim Apple for sucking up to Trump (video)apple colbert trump asskisser4 months ago
Published August 8, 2025 by Philip Elmer-DeWitt

Stephen Colbert mocks Tim Apple for sucking up to Trump (video)

"Companies are doing everything they can to dance away from Trump's random tariff beam, including Apple."

Read More Stephen Colbert mocks Tim Apple for sucking up to Trump (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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