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This week's Apple trading strategies (12/1-12/5/25)apple trading strategies 12-1-254 months ago
Published November 30, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/1-12/5/25)

A place for Apple traders and investors to share their best ideas.

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Davidson's Gil Luria: This should be Apple's best season in four yearsapple davidson luria video4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

Davidson's Gil Luria: This should be Apple's best season in four years

From "Apple will gain more AI functionality over time, says D.A. Davidson’s Gil Luria" posted Friday by CNBC.

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Saturday Apple video: Steve Jobs explains employee stock options (1983)apple saturday jobs options4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs explains employee stock options (1983)

"We always tell people, you work for Apple first, your boss second."

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The making of Apple's 2025 Holiday film (video)apple holiday video 20254 months ago
Published November 27, 2025 by Philip Elmer-DeWitt

The making of Apple's 2025 Holiday film (video)

If this is Thanksgiving, there must be an Apple Holiday Video.

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Saved by his iPhone (video)apple iphone rescue fire4 months ago
Published November 26, 2025 by Philip Elmer-DeWitt

Saved by his iPhone (video)

From Anthony Blair's "Dramatic video shows cops pull unconscious driver from fiery NJ wreckage — after phone saved his life" posted Wednesday by the New York Post.

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This week's Apple trading strategies (11/24-11/28/25)4 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/24-11/28/25)

A place for Apple traders and investors to share their best ideas.

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Apple iPhone sings lame duet with Google Pixel Pro (video)apple iphone pixel duet5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Apple iPhone sings lame duet with Google Pixel Pro (video)

From Amber Neely's "Google's new 'Wicked'-inspired ad takes another swing at the iPhone" posted Thursday by AppleInsider.

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Saturday Apple video: Tim Cook's 'Free Expression' awardapple saturday cook values5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Tim Cook's 'Free Expression' award

"We believe that a company that has values can really change the world."

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This week's Apple trading strategies (11/17-11/21/25)apple trading strategies 11-17-255 months ago
Published November 16, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/17-11/21/25)

A place for Apple traders and investors to share their best ideas.

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Saturday Apple video: Calming teas (Get a Mac 2008)apple Saturday calming teas5 months ago
Published November 15, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Calming teas (Get a Mac 2008)

Crashtime Chamomile, Pomegranate Patience, Raspberry Restart and Missing Driver Mint. 

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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