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This week's Apple trading strategies (4/6-4/10/26)apple trading strategies 4-6-2613 hours ago
Published April 5, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/6-4/10/26)

A place for Apple traders and investors to share their best ideas.

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Saturday Apple video: Steve Jobs' 1999 campus speechapple saturday jobs campus2 days ago
Published April 4, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' 1999 campus speech

"We're the last people in this business who give a shit about making great computers."

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Morgan Stanley: Apple upgrade rates are at all-time highs (video)apple erik woodring core3 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Morgan Stanley: Apple upgrade rates are at all-time highs (video)

"The iPhone is doing tremendously well... We have it growing 20% plus in the the March quarter again." — Analyst Erik Woodring

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Paul McCartney at Apple's 50th (video mix)apple 50 paul mccartney4 days ago
Published April 1, 2026 by Philip Elmer-DeWitt

Paul McCartney at Apple's 50th (video mix)

From "Let It Be, Live and Let Die, Hey Jude - Apple 50th Anniversary Party" posted Wednesday.

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Five motherboards for Apple's 50th (video)apple don donofrio motherboards5 days ago
Published April 1, 2026 by Philip Elmer-DeWitt

Five motherboards for Apple's 50th (video)

A chip-filled labor of love by friend-of-the-blog Don Donofrio.

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This week's Apple trading strategies (3/30-4/3/26)apple trading strategies 3-30-261 week ago
Published March 29, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/30-4/3/26)

A place for Apple traders and investors to share their best ideas.

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Saturday Apple video: Steve Jobs introduces iMac (1998)apple saturday video imac1 week ago
Published March 28, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs introduces iMac (1998)

"We are targeting this for the No. 1 use consumers tell us they want a computer for: To get on the Internet, simply and fast." Got…

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Marques Brownlee: Apple's new laptops are putting Microsoft on noticeapple windows laptops brownlee1 week ago
Published March 27, 2026 by Philip Elmer-DeWitt

Marques Brownlee: Apple's new laptops are putting Microsoft on notice

"It's become pretty clear, the more I think about it, that Windows vs. Mac laptops is basically the same as iPhone vs. Android."

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Why this Apple 'uber-skeptic' doesn't sell his stockapple uberskeptic paul meeks2 weeks ago
Published March 25, 2026 by Philip Elmer-DeWitt

Why this Apple 'uber-skeptic' doesn't sell his stock

"It has so many fan boys, this company, that no matter what happens, no matter how far down the road they kick the can on AI and other purported growth drivers, they always come in to support the stock."

Read More Why this Apple 'uber-skeptic' doesn't sell his stock

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OpenAI kills Disney-backed token-wasting Soraapple sora openai altman2 weeks ago
Published March 25, 2026 by Philip Elmer-DeWitt

OpenAI kills Disney-backed token-wasting Sora

"The Sora discontinuation is a rebuke to OpenAI’s previous strategy, which involved an array of product launches that created a complicated organizational structure and competing priorities."

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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