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Google mocks Apple (video)apple google pixel ad2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Google mocks Apple (video)

"If you buy a new phone because of a feature that’s coming soon. But, it’s been coming soon for a full year. You could change your definition of soon. Or you could just. Change your phone."

Read More Google mocks Apple (video)

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When did fun and fulfillment leave Silicon Valley?apple treadmill silicon valley2 weeks ago
Published August 4, 2025 by Philip Elmer-DeWitt

When did fun and fulfillment leave Silicon Valley?

"It’s the shut up and grind era, tech workers said, as Apple, Google, Meta and other giants age into large bureaucracies."

Read More When did fun and fulfillment leave Silicon Valley?

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Premarket: Apple is greenapple premarket green 8-15-252 weeks ago
Published August 4, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Rebounding as Investors Buy the Dip After Dismal Jobs Report Tanked Stocks" posted early Monday.

Read More Premarket: Apple is green

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WSJ: Mark Zuckerberg sees his moment to take on Appleapple zuckerberg ai glasses2 weeks ago
Published August 4, 2025 by Philip Elmer-DeWitt

WSJ: Mark Zuckerberg sees his moment to take on Apple

Zuckerberg is clearly betting that advanced artificial intelligence’s near emergence will finally open the door to a post-smartphone world.

Read More WSJ: Mark Zuckerberg sees his moment to take on Apple

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Mark Gurman: Apple is building an 'answer engine'apple gurman homegrown chatbot2 weeks ago
Published August 3, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is building an 'answer engine'

"Something akin to a stripped-down, Apple-built approach to ChatGPT-like search is coming."

Read More Mark Gurman: Apple is building an 'answer engine'

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This week's Apple trading strategies (8/4-8/8/25)apple trading strategies 8-4-252 weeks ago
Published August 3, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/4-8/8/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/4-8/8/25)

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Bloomberg: $1 trillion in Trump tariff carve outsapple trump tariff carveouts2 weeks ago
Published August 2, 2025 by Philip Elmer-DeWitt

Bloomberg: $1 trillion in Trump tariff carve outs

"I helped Tim Cook recently." — President Trump

Read More Bloomberg: $1 trillion in Trump tariff carve outs

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Puck: It's time for Apple TV+ to turn on the spigotapple tv ad revenue2 weeks ago
Published August 2, 2025 by Philip Elmer-DeWitt

Puck: It's time for Apple TV+ to turn on the spigot

"If Netflix can reverse its philosophy on ads, there’s no reason Apple can’t do it too."

Read More Puck: It's time for Apple TV+ to turn on the spigot

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Saturday Apple video: The mathematics of puts and callsapple saturday video options2 weeks ago
Published August 2, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The mathematics of puts and calls

How the derivatives market became the tail that wagged the dog.

Read More Saturday Apple video: The mathematics of puts and calls

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Mark Gurman: Tim Cook calls all hands for an Apple AI 'pep talk'apple ai pep talk2 weeks ago
Published August 2, 2025 by Philip Elmer-DeWitt

Mark Gurman: Tim Cook calls all hands for an Apple AI 'pep talk'

"Apple must do this. Apple will do this. This is sort of ours to grab."

Read More Mark Gurman: Tim Cook calls all hands for an Apple AI 'pep talk'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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