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Apple to pony up another $100 billionapple pledges 100B more2 weeks ago
Published August 6, 2025 by Philip Elmer-DeWitt

Apple to pony up another $100 billion

Add that to the $500 billion the company had already pledged to Trump.

Read More Apple to pony up another $100 billion

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Here's why Apple popped in the premarketapple premarket pop WH2 weeks ago
Published August 6, 2025 by Philip Elmer-DeWitt

Here's why Apple popped in the premarket

From "White House adviser: Apple likely to make investment commitment" posted early Wednesday by Reuters.

Read More Here's why Apple popped in the premarket

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LA Times: We're on the brink of a recessionapple recession brink latimes2 weeks ago
Published August 6, 2025 by Philip Elmer-DeWitt

LA Times: We're on the brink of a recession

"Things are not likely to look much sunnier in the days to come."

Read More LA Times: We're on the brink of a recession

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Premarket: Apple is greenapple premarket green 8-15-252 weeks ago
Published August 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Rise; Investors Eye Trade Talks, Earnings" posted early Wednesday.

Read More Premarket: Apple is green

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Munster: Apple may in fact be too big to tariff (video)Trump india apple tariffs munster2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Munster: Apple may in fact be too big to tariff (video)

“We settled on 25%, but I think I’m gonna raise that very substantially over the next 24 hours.” — President Trump, speaking of India's tariffs

Read More Munster: Apple may in fact be too big to tariff (video)

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Tae Kim: 'Apple is being way too timid and hesitant'apple existential tae kim2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Tae Kim: 'Apple is being way too timid and hesitant'

"Classic innovator’s dilemma. Too worried about protecting profit margins, while they are being disrupted by the next computing shift."

Read More Tae Kim: 'Apple is being way too timid and hesitant'

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Apple's smartphone revenue share hit 43% in June quarterapple revenue share june2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Apple's smartphone revenue share hit 43% in June quarter

From Ed Harvey's "iPhone rakes in 3 times the revenue of any rival" posted Monday by Cult of Mac.

Read More Apple's smartphone revenue share hit 43% in June quarter

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Ben Thompson: For Apple, AI is — at least in the short to medium term — not an existential threatapple thompson ai existential2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Ben Thompson: For Apple, AI is — at least in the short to medium term — not an existential threat

"This... makes it extremely difficult for a mere manager to contemplate spending 10x or 20x in CapEx to pursue a model of computing that isn’t in the company’s nature."

Read More Ben Thompson: For Apple, AI is — at least in the short to medium term — not an existential threat

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Premarket: Apple is greenapple premarket green 8-15-252 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "S&P 500 Futures, Dollar Inch Higher, Boosted by Earnings, Rate-Cut Hopes" posted early Tuesday.

Read More Premarket: Apple is green

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Google mocks Apple (video)apple google pixel ad2 weeks ago
Published August 5, 2025 by Philip Elmer-DeWitt

Google mocks Apple (video)

"If you buy a new phone because of a feature that’s coming soon. But, it’s been coming soon for a full year. You could change your definition of soon. Or you could just. Change your phone."

Read More Google mocks Apple (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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