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$2.4 million per Apple employee ain't peanutsapple revenue employee7 days ago
Published November 22, 2025 by Philip Elmer-DeWitt

$2.4 million per Apple employee ain't peanuts

Revenue per employee (RPE) is a metric that businesses can use to measure the productivity and efficiency of their workforce.

Read More $2.4 million per Apple employee ain't peanuts

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Babak Hodjat: Where Apple went wrong with Siriapple siri Babak Hodjat,7 days ago
Published November 22, 2025 by Philip Elmer-DeWitt

Babak Hodjat: Where Apple went wrong with Siri

"Apple seemed to focus on the 'look and feel of Siri' over improving the underlying answers it gave."

Read More Babak Hodjat: Where Apple went wrong with Siri

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Apple iPhone sings lame duet with Google Pixel Pro (video)apple iphone pixel duet7 days ago
Published November 22, 2025 by Philip Elmer-DeWitt

Apple iPhone sings lame duet with Google Pixel Pro (video)

From Amber Neely's "Google's new 'Wicked'-inspired ad takes another swing at the iPhone" posted Thursday by AppleInsider.

Read More Apple iPhone sings lame duet with Google Pixel Pro (video)

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Saturday Apple video: Tim Cook's 'Free Expression' awardapple saturday cook values7 days ago
Published November 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Tim Cook's 'Free Expression' award

"We believe that a company that has values can really change the world."

Read More Saturday Apple video: Tim Cook's 'Free Expression' award

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Anice Hassim: What Tim Cook's Apple is doing for Americaapple cook corning hassim1 week ago
Published November 21, 2025 by Philip Elmer-DeWitt

Anice Hassim: What Tim Cook's Apple is doing for America

"Can you change the landscape of the nation?" asks Cramer. "We hope to do exactly that,” responds Tim.

Read More Anice Hassim: What Tim Cook's Apple is doing for America

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Politico: The Big Tech AI lobby is leaning too far over its skiisapple ai lobby skiis1 week ago
Published November 21, 2025 by Philip Elmer-DeWitt

Politico: The Big Tech AI lobby is leaning too far over its skiis

"The things they say and do are just impossibly tone deaf by the standards of the society in which they strive to operate." — Economist Oren Cass

Read More Politico: The Big Tech AI lobby is leaning too far over its skiis

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Ars Technica: How Apple's N1 chip delivers the bandwidthapple n1 modem broadcom1 week ago
Published November 21, 2025 by Philip Elmer-DeWitt

Ars Technica: How Apple's N1 chip delivers the bandwidth

"Apple’s custom silicon lifts the floor more than the ceiling."

Read More Ars Technica: How Apple's N1 chip delivers the bandwidth

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A defense of the Apple Vision Pro by Yale management prof who did not buy oneapple vision pro flop1 week ago
Published November 21, 2025 by Philip Elmer-DeWitt

A defense of the Apple Vision Pro by Yale management prof who did not buy one

"Risks like the Vision Pro are exactly the kind that Apple needs to take to move the needle, and there’s no better sign for its future than its continued willingness to take them now."

Read More A defense of the Apple Vision Pro by Yale management prof who did not buy one

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Timothy Smith: Fire Tim Cookapple fire cook MBS1 week ago
Published November 20, 2025 by Philip Elmer-DeWitt

Timothy Smith: Fire Tim Cook

"Boards fire CEOs for far less."

Read More Timothy Smith: Fire Tim Cook

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Inc. has its eye on Apple AIapple iphone ai network1 week ago
Published November 20, 2025 by Philip Elmer-DeWitt

Inc. has its eye on Apple AI

"Apple has more than a billion devices in service. Could all those equipped Apple devices quietly become the largest distributed compute network on earth?"

Read More Inc. has its eye on Apple AI

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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