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The arc of a 25-year career at Appleapple DJ Novotney rivian2 years ago
Published January 28, 2024 by Philip Elmer-DeWitt

The arc of a 25-year career at Apple

From Mark Gurman and Edward Ludlow's "Apple Home Devices, Car Veteran Exits for Top Rivian Product Role" posted Saturday by Bloomberg.

Read More The arc of a 25-year career at Apple

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My Apple Savings account just got another rate bumpapple savings bump third2 years ago
Published January 27, 2024 by Philip Elmer-DeWitt

My Apple Savings account just got another rate bump

Its second this month, the third since its April 2023 launch.

Read More My Apple Savings account just got another rate bump

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Meta vs. Apple (video)apple meta techcheck2 years ago
Published January 27, 2024 by Philip Elmer-DeWitt

Meta vs. Apple (video)

From "The headset wars: Why it's Apple's to lose" which aired Friday on CNBC.

Read More Meta vs. Apple (video)

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Saturday Apple video: 'Steve Jobs,' the trailerapple Saturday video trailer2 years ago
Published January 27, 2024 by Philip Elmer-DeWitt

Saturday Apple video: 'Steve Jobs,' the trailer

The 2-minute preview was better than the 2-hour film.

Read More Saturday Apple video: 'Steve Jobs,' the trailer

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Evercore: The impact on Apple's EPS of its EU capitulation is -1% at mostapple dma costly2 years ago
Published January 26, 2024 by Philip Elmer-DeWitt

Evercore: The impact on Apple's EPS of its EU capitulation is -1% at most

"In certain scenarios [it] could be positive." — Analyst Amit Daryanani

Read More Evercore: The impact on Apple's EPS of its EU capitulation is -1% at most

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Visor: An Apple Vision Pro for $400? Dream on.apple vision pro visor2 years ago
Published January 26, 2024 by Philip Elmer-DeWitt

Visor: An Apple Vision Pro for $400? Dream on.

From Nicholas Sutrich's "Visor is the pro VR headset the Apple Vision Pro is pretending to be" posted Thursday by Android Central.

Read More Visor: An Apple Vision Pro for $400? Dream on.

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Despite Apple's 'wide moat' Morningstar sticks with soggy $160 fair valueapple morningstar sticky tendrils2 years ago
Published January 26, 2024 by Philip Elmer-DeWitt

Despite Apple's 'wide moat' Morningstar sticks with soggy $160 fair value

"In our view, Apple’s iOS ecosystem extends far-reaching, sticky tendrils into customers’ wallets."

Read More Despite Apple's 'wide moat' Morningstar sticks with soggy $160 fair value

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Premarket: Apple was red, turned greenapple premarket red 8-12-252 years ago
Published January 26, 2024 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Dow Set to Open Down" posted early Friday.

Read More Premarket: Apple was red, turned green

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Why Apple Vision Pro is 'secretly brilliant'apple vision pro brilliant2 years ago
Published January 25, 2024 by Philip Elmer-DeWitt

Why Apple Vision Pro is 'secretly brilliant'

"1. The technology is brilliant; it's just not practical yet (this governs everything)."

Read More Why Apple Vision Pro is 'secretly brilliant'

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This is why Apple took a small after-lunch diveapple eu lunch dive2 years ago
Published January 25, 2024 by Philip Elmer-DeWitt

This is why Apple took a small after-lunch dive

From "Apple announces changes to iOS, Safari, and the App Store in the European Union" posted Thursday in the Apple Newsroom.

Read More This is why Apple took a small after-lunch dive

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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