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Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Proapple vision gurman dediu1 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro

"Mark Gurman claims Apple dissolved the Vision Products Group in 2025, but that contradicts the fact that this group is still active and hiring new employees as of April 27 2026." —Asymco's Horace Dediu

Read More Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro

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YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26apple wwdc hardware walkup1 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26

New MacMini, MacStudio, Apple TV, HomePod Mini and iMac in addition to Siri 2.0 and the OS 27 family.

Read More YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26

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This week's Apple trading strategies (5/11-5/15/26)apple trading strategies 5-11-261 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/11-5/15/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/11-5/15/26)

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This robot vacuum maker's wannabe iPhone sucks (video)apple iphone robot vacuum1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

This robot vacuum maker's wannabe iPhone sucks (video)

"I’m confident they’ll never truly launch." — The Verge's Dominic Preston

Read More This robot vacuum maker's wannabe iPhone sucks (video)

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The Verge: Samsung's flagship is a MacBook missapple samsung macbook clone1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

The Verge: Samsung's flagship is a MacBook miss

“Good artists copy, great artists steal.” But what if they botch the robbery?

Read More The Verge: Samsung's flagship is a MacBook miss

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WSJ: The iPhone is goldapple wsj gold mine1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

WSJ: The iPhone is gold

"The iPhone might be with us until the end of time, or until we ourselves become androids."

Read More WSJ: The iPhone is gold

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Saturday Apple video: 'My model of business is the Beatles'apple saturday jobs beatles1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

Saturday Apple video: 'My model of business is the Beatles'

"Great things in business are never done by one person. They're done by a team of people."

Read More Saturday Apple video: 'My model of business is the Beatles'

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Apple at $293.26: Second record close this weekapple ath record 2931 month ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple at $293.26: Second record close this week

The long-awaited price target of $300 seems just around the corner.

Read More Apple at $293.26: Second record close this week

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Let's kiss Meta goodbyeapple meta obit nyt1 month ago
Published May 8, 2026 by Philip Elmer-DeWitt

Let's kiss Meta goodbye

"There is a grim satisfaction in watching this organization hoist with its own petard."

Read More Let's kiss Meta goodbye

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Apple's premarket popapple premarket pop 5-8-261 month ago
Published May 8, 2026 by Philip Elmer-DeWitt

Apple's premarket pop

Even before the U.S. markets opened Apple seemed headed for a new all-time high close.

Read More Apple's premarket pop

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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