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Today's Apple event: Fortune pulls up a lawnchairapple iphone Fortune lawnchair7 months ago
Published September 9, 2025 by Philip Elmer-DeWitt

Today's Apple event: Fortune pulls up a lawnchair

"Analysts have cautioned against expecting a major AI announcement during the event."

Read More Today's Apple event: Fortune pulls up a lawnchair

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The Economist: 'Good news for AI laggards like Apple'7 months ago
Published September 9, 2025 by Philip Elmer-DeWitt

The Economist: 'Good news for AI laggards like Apple'

"The smaller models of today are much more capable than the larger models of last year." — Counterpoint's Mohit Agrawal

Read More The Economist: 'Good news for AI laggards like Apple'

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Premarket: Apple is redapple premarket red 4-2-267 months ago
Published September 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Set to Open Up Ahead of Key Revision to Jobs Data" posted early Tuesday.

Read More Premarket: Apple is red

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Apple's iPhone parade: Wired has pulled up its lawnchairapple iphone parade wired7 months ago
Published September 8, 2025 by Philip Elmer-DeWitt

Apple's iPhone parade: Wired has pulled up its lawnchair

From Boone Ashworth's "How to Watch Apple’s iPhone 17 Announcement—and What to Expect" posted Saturday by Wired.

Read More Apple's iPhone parade: Wired has pulled up its lawnchair

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NYT: What's going to replace Apple's iPhone?apple iphone ai replace7 months ago
Published September 8, 2025 by Philip Elmer-DeWitt

NYT: What's going to replace Apple's iPhone?

As Apple prepares to release new iPhones this week, industry veterans shared their predictions for what will be the next big thing in personal computing.

Read More NYT: What's going to replace Apple's iPhone?

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Premarket: Apple is greenapple premarket green 4-6-267 months ago
Published September 8, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBCs "Stock futures tick higher to start the week as traders look ahead to key inflation data" posted early Monday.

Read More Premarket: Apple is green

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Mark Gurman: Why you shouldn't buy the iPhone Airapple iphone air gurman7 months ago
Published September 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why you shouldn't buy the iPhone Air

"In short, the new iPhone Air may be a cool piece of technology (or 'awe dropping,' to quote Apple’s event slogan), but it probably won’t be a blockbuster product."

Read More Mark Gurman: Why you shouldn't buy the iPhone Air

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This week's Apple trading strategies (9/8-9/12/25)apple trading strategies 9-8-257 months ago
Published September 7, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/8-9/12/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/8-9/12/25)

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WSJ: How Tim Sweeney and Daniel Ek weakened Appleapple spotify epic higgins7 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

WSJ: How Tim Sweeney and Daniel Ek weakened Apple

"Just as Rome didn’t fall in a day, the crumbling of Apple’s walled garden didn’t happen overnight."

Read More WSJ: How Tim Sweeney and Daniel Ek weakened Apple

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Did Apple buy a copy of every book it's using to train its AI?apple sued anthropic paid7 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

Did Apple buy a copy of every book it's using to train its AI?

Anthropic trained Claude on database of works it knew were pirated, and now it has to pay $1.5 billion to the authors. 

Read More Did Apple buy a copy of every book it's using to train its AI?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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