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9to5Mac: The timing of Apple's first foldable couldn't be betterapple foldable timing perfect5 months ago
Published November 3, 2025 by Philip Elmer-DeWitt

9to5Mac: The timing of Apple's first foldable couldn't be better

"The US foldable smartphone market is expected to grow 68% YoY in 2025, as it enters a period of solid growth after several years of experimentation." — Counterpoint Research

Read More 9to5Mac: The timing of Apple's first foldable couldn't be better

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Premarket: Apple was green, turned redapple premarket mcintosh 3-30-265 months ago
Published November 3, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures tick higher to start November trading" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: Apple is heading into its biggest quarter everapple gurman big quarter5 months ago
Published November 2, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is heading into its biggest quarter ever

"The company has already all but guaranteed this will be its biggest quarter ever for total revenue and iPhone sales."

Read More Mark Gurman: Apple is heading into its biggest quarter ever

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Happy birthday, Tim Cookapple tim cook birthday5 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Happy birthday, Tim Cook

"The knock on Cook since the day he took over is that he isn’t a 'product guy' like his predecessor."

Read More Happy birthday, Tim Cook

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Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)apple watch saturday video5 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

"It didn't dawn on me that I was having a stroke."

Read More Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

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The Six Colors guys do Apple's Q4 2025 in charts (video)apple q42025 six colors5 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

The Six Colors guys do Apple's Q4 2025 in charts (video)

Jason Snell and Dan Moren drill into the quarterly results through Snell's eye-popping graphics.

Read More The Six Colors guys do Apple's Q4 2025 in charts (video)

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Premarket: Apple is greenapple premarket green 4-8-265 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rise as Amazon, Apple Earnings Reignite Tech Rally" posted early Friday.

Read More Premarket: Apple is green

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Apple's record Q4 2025: What the talking heads are sayingapple q42025 talking heads5 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025: What the talking heads are saying

The videos that caught my eye. More as they come in.

Read More Apple's record Q4 2025: What the talking heads are saying

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Best and worst Apple analysts: Fiscal Q4 2025apple q42025 best worst5 months ago
Published October 30, 2025 by Philip Elmer-DeWitt

Best and worst Apple analysts: Fiscal Q4 2025

The independents beat the professionals once again, but not quite as cleanly as in quarters past. 

Read More Best and worst Apple analysts: Fiscal Q4 2025

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Apple Earnings Smackdown: Final estimates Q4 20255 months ago
Published October 30, 2025 by Philip Elmer-DeWitt

Apple Earnings Smackdown: Final estimates Q4 2025

Exclusive: The Apple 3.0 analysts (pros and indies) have placed their bets in advance of today’s September quarter results.

Read More Apple Earnings Smackdown: Final estimates Q4 2025

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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