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Apple's App Tracking Transparency eludes Italy's competition authorityapple italy att 1154 months ago
Published December 22, 2025 by Philip Elmer-DeWitt

Apple's App Tracking Transparency eludes Italy's competition authority

"The claim that the ATT policy is unilaterally imposed on everyone except Apple, is a fallacy. Apple's own apps do not display the ATT popup because…

Read More Apple's App Tracking Transparency eludes Italy's competition authority

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Premarket: Apple is redapple premarket red 4-9-264 months ago
Published December 22, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures rise as holiday-shortened trading week begins" posted early Monday.

Read More Premarket: Apple is red

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This week's Apple trading strategies (12/22-12/26/25)apple trading strategies 12-22-254 months ago
Published December 21, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/22-12/26/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/22-12/26/25)

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Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 targetapple moffett 234 neutral4 months ago
Published December 21, 2025 by Philip Elmer-DeWitt

Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target

From "Apple faces risk from memory cost spike in 2026: MoffettNathanson's Moffett" which aired Friday on CNBC.

Read More Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target

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Counterpoint: Five global product markets Apple dominates by revenue shareapple revenue share counterpoint4 months ago
Published December 20, 2025 by Philip Elmer-DeWitt

Counterpoint: Five global product markets Apple dominates by revenue share

This was the first time the company’s total revenue crossed the $100-billion mark in a September quarter.

Read More Counterpoint: Five global product markets Apple dominates by revenue share

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Saturday Apple video: Steve Jobs' NeXT has birthing painsApple saturday video next4 months ago
Published December 20, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' NeXT has birthing pains

"I'd forgotten how much work it is to start a company."

Read More Saturday Apple video: Steve Jobs' NeXT has birthing pains

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How to build a powerful LLM machine by Thunderbolting four Apple Mac Studios togetherapple mac studio ai4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

How to build a powerful LLM machine by Thunderbolting four Apple Mac Studios together

"This isn’t the best performance in the world, but it is super cool."

Read More How to build a powerful LLM machine by Thunderbolting four Apple Mac Studios together

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Apple's $20.4 billion in September quarter buybacks take the prizeapple buybacks investors 20B4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

Apple's $20.4 billion in September quarter buybacks take the prize

For the 12 months ended in September, Apple spent $96.7 billion. It also paid out $468 billion over the past five years and $755 billion in the 10-year period.

Read More Apple's $20.4 billion in September quarter buybacks take the prize

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Apple's succession planapple succession plan inc4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

Apple's succession plan

Everyone seems to be leaving Apple, but maybe that’s a good thing.

Read More Apple's succession plan

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Apple lets Sony get Peanutsapple sony peanuts rights4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

Apple lets Sony get Peanuts

From Todd Spangler's "Sony to Acquire Control of Peanuts in $457 Million Deal" posted Thursday by Variety.

Read More Apple lets Sony get Peanuts

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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