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Apple AirTag tracks down missing Yorkshire Terrier (video)apple airtag retrieves dog3 years ago
Published November 9, 2022 by Philip Elmer-DeWitt

Apple AirTag tracks down missing Yorkshire Terrier (video)

From Zak Hall's "Rocky from Florida reunited with owner after getting lost thanks to dog-tracking AirTag collar" posted Tuesday on 9to5Mac.

Read More Apple AirTag tracks down missing Yorkshire Terrier (video)

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Premarket: Apple is redapple premarket red 7-14-253 years ago
Published November 9, 2022 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures retreat as Wall Street awaits results of midterm elections" posted early Wednesday.

Read More Premarket: Apple is red

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Did Tim Cook sell Apple's soul to China?apple sold soul china3 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

Did Tim Cook sell Apple's soul to China?

From Patrick McGee and Ryan McMorrow's "Apple’s bargain with Beijing: Access to China’s factories — and consumers" ($) posted Tuesday in the Financial Times.

Read More Did Tim Cook sell Apple's soul to China?

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The rise of Apple TV+ in three eye-popping chartsapple TV plus charts3 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

The rise of Apple TV+ in three eye-popping charts

"Apple’s streaming content catalog is small but it’s packed with quality and exclusivity."

Read More The rise of Apple TV+ in three eye-popping charts

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Apple's rare warning: What the TV talking heads are saying (video)apple warning talking heads3 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

Apple's rare warning: What the TV talking heads are saying (video)

The YouTube clips I've seen. More as they come in.

Read More Apple's rare warning: What the TV talking heads are saying (video)

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Second-guessing Apple on the front page of the New York Timesapple NYT front page3 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

Second-guessing Apple on the front page of the New York Times

"If Tim Cook understands the risks..." -- Chinese supply-chain expert Sen. Marco Rubio

Read More Second-guessing Apple on the front page of the New York Times

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Premarket: Apple is greenapple premarket green 7-16-253 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures nudge higher as Wall Street awaits U.S. midterm elections" posted early Tuesday: Stock futures were slighter higher Tuesday morning evening following a…

Read More Premarket: Apple is green

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Apple's rare warning: What the analysts are sayingapple iphone warning analysts3 years ago
Published November 7, 2022 by Philip Elmer-DeWitt

Apple's rare warning: What the analysts are saying

"An absolute gut punch for Apple in its most important holiday quarter." -- Wedbush's Daniel Ives

Read More Apple's rare warning: What the analysts are saying

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Last hope for Apple antitrustapple antitrust biden lifeline3 years ago
Published November 7, 2022 by Philip Elmer-DeWitt

Last hope for Apple antitrust

Throwing Klobuchar a lame-duck life line.

Read More Last hope for Apple antitrust

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Bloomberg: 3 million fewer iPhones this Christmasapple 3 million fewer iPhones3 years ago
Published November 7, 2022 by Philip Elmer-DeWitt

Bloomberg: 3 million fewer iPhones this Christmas

From Debby Wu and Takashi Mochizuki's "Apple Trims New iPhone Output by 3 Million Units as Demand Cools" updated Monday.

Read More Bloomberg: 3 million fewer iPhones this Christmas

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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