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Premarket: Apple is greenapple premarket green 6-8-267 days ago
Published June 4, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Nasdaq futures lead declines after Broadcom drop" posted early Thursday.

Read More Premarket: Apple is green

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Goldman Sachs: What to expect at Apple's WWDC 26apple goldman sachs wwdc261 week ago
Published June 3, 2026 by Philip Elmer-DeWitt

Goldman Sachs: What to expect at Apple's WWDC 26

"The announcement of a new AI-enhanced Siri, controllable through voice or a new text-based interface, will be the key development in focus by investors." — Analyst Michael Ng

Read More Goldman Sachs: What to expect at Apple's WWDC 26

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J.P. Morgan: WWDC will kick off a hot Apple summerapple jpmorgan wwdc walkup1 week ago
Published June 3, 2026 by Philip Elmer-DeWitt

J.P. Morgan: WWDC will kick off a hot Apple summer

"We expect Apple shares to deliver typical outperformance through mid-September." — Analyst Samik Chatterjee

Read More J.P. Morgan: WWDC will kick off a hot Apple summer

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The Apple price target changes of May 2026apple may target changes1 week ago
Published June 3, 2026 by Philip Elmer-DeWitt

The Apple price target changes of May 2026

It was a busy month.

Read More The Apple price target changes of May 2026

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Premarket: Apple is redapple premarket red 6-10-261 week ago
Published June 3, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are mixed after S&P 500 closes at another record" posted early Wednesday.

Read More Premarket: Apple is red

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Apple at $315.20: First record close of Juneapple 315 record june1 week ago
Published June 2, 2026 by Philip Elmer-DeWitt

Apple at $315.20: First record close of June

From AAPLInvestors' Terry Gregory, keeper of the stats:

Read More Apple at $315.20: First record close of June

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40 members of Congress warn Apple not to close its first unionized storeapple towson congress letter1 week ago
Published June 2, 2026 by Philip Elmer-DeWitt

40 members of Congress warn Apple not to close its first unionized store

"The congressional letter pulls no punches."

Read More 40 members of Congress warn Apple not to close its first unionized store

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Premarket: Apple is redapple premarket red 6-10-261 week ago
Published June 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip after all three major indexes close at new records" posted early Tuesday.

Read More Premarket: Apple is red

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AppleInsider is unimpressed with Nvidia's RTX Sparkapple nvidia spark unimpressed1 week ago
Published June 1, 2026 by Philip Elmer-DeWitt

AppleInsider is unimpressed with Nvidia's RTX Spark

"Nvidia has stepped into the processor market with its RTX Spark, but at first glance, it's clearly behind Apple Silicon by a considerable margin."

Read More AppleInsider is unimpressed with Nvidia's RTX Spark

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Steve Jobs' 'Apple Hierarchy of Skepticism' (video)apple jobs hierarchy skepticism1 week ago
Published June 1, 2026 by Philip Elmer-DeWitt

Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

A new appreciation of Jobs' 1998 Macworld keynote by friend-of-the-blog Don Donofrio.

Read More Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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