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What role did Apple play in negotiating a tech tariff reprieve?apple tariff reprieve cook3 months ago
Published April 12, 2025 by Philip Elmer-DeWitt

What role did Apple play in negotiating a tech tariff reprieve?

"Tim Cook, Apple’s chief executive, has been at the forefront of the industry’s courtship of Mr. Trump." 

Read More What role did Apple play in negotiating a tech tariff reprieve?

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Report: Apple got tariff carve outs for Macs and iPhonesapple tariff carve outs3 months ago
Published April 12, 2025 by Philip Elmer-DeWitt

Report: Apple got tariff carve outs for Macs and iPhones

"This is a major development."

Read More Report: Apple got tariff carve outs for Macs and iPhones

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What Prof G learned on Tuesday while selling naked Apple callsapple galloway insider trading3 months ago
Published April 12, 2025 by Philip Elmer-DeWitt

What Prof G learned on Tuesday while selling naked Apple calls

"Yesterday, April 9, will go down as the day where more insider trading took place than any day in history." — Scott Galloway

Read More What Prof G learned on Tuesday while selling naked Apple calls

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Saturday Apple video: Everyone but Jon Hamm (2022)satiurday apple video hamm3 months ago
Published April 12, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Everyone but Jon Hamm (2022)

"Seriously, I could have been Lasso."

Read More Saturday Apple video: Everyone but Jon Hamm (2022)

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Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoesapple tv jon hamm3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoes

From "Your Friends & Neighbors — Official Trailer | Apple TV+" posted last month.

Read More Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoes

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Daniel Ives: 'China holds a lot of cards in this game of poker'apple china tariff poker3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Daniel Ives: 'China holds a lot of cards in this game of poker'

"No US tech company is more negatively impacted by these tariffs than Apple."

Read More Daniel Ives: 'China holds a lot of cards in this game of poker'

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NYT: Apple is doomedapple doomed mickle NYT3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

NYT: Apple is doomed

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ideas.

Read More NYT: Apple is doomed

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Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?tim apple save trump3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?

"Now Apple bulls are hopeful Cook will find a way to wriggle out again."

Read More Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?

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Mark Gurman: Where in the U.S. could Apple build an iPhone city?apple boston iphone city3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Mark Gurman: Where in the U.S. could Apple build an iPhone city?

"Boston is over 500,000 people. The whole city would need to stop everything and start assembling iPhones."

Read More Mark Gurman: Where in the U.S. could Apple build an iPhone city?

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Premarket: Apple was green, turned redapple premarket mcintosh 6-26-253 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Stock Futures Falling as China Retaliates With 125% Tariff on U.S. Goods" posted early Friday.

Read More Premarket: Apple was green, turned red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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