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Apple's longest slide since 2022 ends todayapple long slide 20223 months ago
Published May 27, 2025 by Philip Elmer-DeWitt

Apple's longest slide since 2022 ends today

Apple shares were up 1.68% at $198.55 in premarket trading.

Read More Apple's longest slide since 2022 ends today

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Premarket: Apple is greenapple premarket green 8-22-253 months ago
Published May 27, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Dow futures rally 500 points after Trump announces delay on EU tariff" posted early Tuesday.

Read More Premarket: Apple is green

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Daniel Ives: The U.S.-made iPhone is a fairy taleapple ives fairies india3 months ago
Published May 27, 2025 by Philip Elmer-DeWitt

Daniel Ives: The U.S.-made iPhone is a fairy tale

"One of the smartest move that Cook and Cupertino made over the last few months was quickly pivoting to iPhone production/assembly in India."

Read More Daniel Ives: The U.S.-made iPhone is a fairy tale

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Apple 3.0 subscribers: Horace Dediu has a deal for youapple investors conference 20253 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Apple 3.0 subscribers: Horace Dediu has a deal for you

ACTIVE: The Apple Investor Conference — 2025

Read More Apple 3.0 subscribers: Horace Dediu has a deal for you

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Why Trump soured on Appleapple trump soured cook3 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Why Trump soured on Apple

“If they’re going to sell it in America, I want it to be built in the United States,” Mr. Trump said on Friday. “They’re able to do that.”

Read More Why Trump soured on Apple

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Memorial Day: U.S. markets are closedapple memorial day 20253 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Memorial Day: U.S. markets are closed

Read More Memorial Day: U.S. markets are closed

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The heart of Patrick McGee's 'Apple in China'apple china mcgee excerpt3 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

The heart of Patrick McGee's 'Apple in China'

"All the tech competence China has now is not the product of Chinese tech leadership drawing in Apple. It’s the product of Apple going in there…

Read More The heart of Patrick McGee's 'Apple in China'

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Mark Gurman: Apple's lose-lose scenarioapple cook trump gurman3 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's lose-lose scenario

"It sounds like Tim Cook’s latest meeting with President Donald Trump didn’t go so well."

Read More Mark Gurman: Apple's lose-lose scenario

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This week's Apple trading strategies (5/26-5/30/25)apple trading strategies 5-26-253 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/26-5/30/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/26-5/30/25)

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Jony & Sam: A long-time Apple watcher doesn't buy the hypeapple jony sam snell3 months ago
Published May 24, 2025 by Philip Elmer-DeWitt

Jony & Sam: A long-time Apple watcher doesn't buy the hype

"I don’t want to judge any project based entirely on the red flashing light going off in my head suggesting that it’s a load of bullshit."

Read More Jony & Sam: A long-time Apple watcher doesn't buy the hype

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • 9to5Mac
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  • AppleInsider
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  • MacDailyNews
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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