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Apple: Most shortedapple most shorted sweet162 months ago
Published April 24, 2025 by Philip Elmer-DeWitt

Apple: Most shorted

"Apple is now the most shorted stock in Jefferies “Sweet 16” basket of prominent technology companies, meaning traders have bet against the company by selling borrowed…

Read More Apple: Most shorted

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Premarket: Apple is redapple premarket red 6-20-252 months ago
Published April 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip after major averages post back-to-back gains" posted early Thursday.

Read More Premarket: Apple is red

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Goldman Sachs, UBS and Wells Fargo trim their Apple targetsapple targets trimmed2 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Goldman Sachs, UBS and Wells Fargo trim their Apple targets

From Alex Harring's "Several Wall Street shops trim their Apple price targets ahead of earnings next week" posted Wednesday by CNBC.

Read More Goldman Sachs, UBS and Wells Fargo trim their Apple targets

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Top Apple Vision Pro engineers to fix Siriapple avp engineers siri2 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Top Apple Vision Pro engineers to fix Siri

Mike Rockwell is replacing much of Siri’s leadership with lieutenants from his Vision Pro software group.

Read More Top Apple Vision Pro engineers to fix Siri

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EU hits Apple and Meta with fines of (only) hundreds of millions of dollarsapple phew meta eu2 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

EU hits Apple and Meta with fines of (only) hundreds of millions of dollars

It said Apple’s rules for its App Store and Meta’s “pay or consent” advertising model both violate the Digital Markets Act.

Read More EU hits Apple and Meta with fines of (only) hundreds of millions of dollars

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Evercore sticks with $250 Apple target despite tariffsevercore tariffs 250 sticking2 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Evercore sticks with $250 Apple target despite tariffs

"A lot of the numbers floating out there seem to focus on a worst case scenario and the impact to Apple could end up being less than feared." — Analyst Amit Daryanani

Read More Evercore sticks with $250 Apple target despite tariffs

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Counterpoint: Apple's Mac shipments grew 17% in the March quarterapple mac counterpoint q220252 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple's Mac shipments grew 17% in the March quarter

From "Global PC Shipments Up 6.7% YoY in Q1 2025 Amid US Tariff Anticipation" posted Tuesday.

Read More Counterpoint: Apple's Mac shipments grew 17% in the March quarter

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Premarket: Apple is greenapple premarket green 6-30-252 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Surge Higher as Trump Eases China, Powell Fears" posted early Wednesday.

Read More Premarket: Apple is green

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Apple Intelligence 'available now?'apple available now NAB2 months ago
Published April 22, 2025 by Philip Elmer-DeWitt

Apple Intelligence 'available now?'

The claim was "neither sufficiently clear and conspicuous nor close to the triggering claims." — The Better Business Bureaur's National Advertising Division

Read More Apple Intelligence 'available now?'

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Morgan Stanley's survey of 3,300 iPhone owners has good news for Appleapple morgan stanley survey2 months ago
Published April 22, 2025 by Philip Elmer-DeWitt

Morgan Stanley's survey of 3,300 iPhone owners has good news for Apple

"Phone owners characterize Apple Intelligence as easy to use, innovative, and something that improves their user experience." — Analyst Erik Woodring

Read More Morgan Stanley's survey of 3,300 iPhone owners has good news for Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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