Apple's laptops win both market and revenue share

This month, the market saw a clear distinction between brands competing on volume and those, led by Apple, successfully commanding the lion’s share of total revenue.

6 Comments

This week's Apple trading strategies (4/13-4/17/26)

2 months ago

Published April 12, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/13-4/17/26)

A place for Apple traders and investors to share their best ideas.

8 Comments

Microsoft, start your engines

2 months ago

Published April 11, 2026 by Philip Elmer-DeWitt

Microsoft, start your engines

"A history of fast follows (and my own sources) tells me that Apple’s $599 MacBook Neo announcement last month will force Microsoft to seriously improve Windows."

Saturday Apple video: Why Steve Jobs bought Pixar (1996)

"I met Ed Catmull in 1985 and he shared with me his dream about making the first computer-animated feature film."

6 Comments

Apple TV is coming to Amazon Prime soon

2 months ago

Published April 10, 2026 by Philip Elmer-DeWitt

Apple TV is coming to Amazon Prime soon

"Starting this month, Apple TV will be available on Prime Video in the U.S. Amazon announced the new partnership on Apr. 10, and it makes a huge change."

9 Comments

What killed the Towson Town Center Apple Store?

2 months ago

Published April 10, 2026 by Philip Elmer-DeWitt

What killed the Towson Town Center Apple Store?

It was economic conditions — and the ailing mall — not the union.

6 Comments

Counterpoint: Apple Leads Q1 for First Time

2 months ago

Published April 10, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple Leads Q1 for First Time

Continuous strong demand for the iPhone 17 series and aggressive trade-in programs, along with ecosystem stickiness, drove overall volume growth despite a softer macro environment.