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Apple Insider's Malcom Owen takes a deep dive into Apple Siliconapple silicon deep dive2 months ago
Published June 24, 2025 by Philip Elmer-DeWitt

Apple Insider's Malcom Owen takes a deep dive into Apple Silicon

It's been five years since Tim Cook's Apple Silicon announcement, and over a decade of rumors. Here's how the whole saga started, how it launched, and…

Read More Apple Insider's Malcom Owen takes a deep dive into Apple Silicon

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Ben Thompson: AI, for Apple, is a sustaining innovationapple ai thompson sustaining2 months ago
Published June 24, 2025 by Philip Elmer-DeWitt

Ben Thompson: AI, for Apple, is a sustaining innovation

A fresh look — using Clay Christensen's framework of sustaining versus disruptive innovation — at the impact of AI on Apple, Google, Meta, Microsoft and Amazon.

Read More Ben Thompson: AI, for Apple, is a sustaining innovation

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Premarket: Apple is greenapple premarket green 8-15-252 months ago
Published June 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Surge, Oil Plunges as Israel Agrees Ceasefire With Iran" posted early Tuesday.

Read More Premarket: Apple is green

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Shay Boloor: Apple hasn't lost the AI raceapple ai shaw boboor2 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Shay Boloor: Apple hasn't lost the AI race

If Apple really is circling names like Perplexity, Cohere, Mistral, and Databricks -- that’s not just a feature acquisition spree. That’s a declaration. A reframing.

Read More Shay Boloor: Apple hasn't lost the AI race

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Where did Jony & Sam's lovefest go?apple ive altman scrubbed2 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Where did Jony & Sam's lovefest go?

OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google’s moonshot factory.

Read More Where did Jony & Sam's lovefest go?

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Premarket: Apple was green, turned redapple premarket red 8-12-252 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures tick up as oil falls following U.S. bombing of Iran" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: The case for Apple swallowing Perplexity AIapple perplexity acquisition gurman2 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

Mark Gurman: The case for Apple swallowing Perplexity AI

"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."

Read More Mark Gurman: The case for Apple swallowing Perplexity AI

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Apple & Perplexity AI: Tommo's for it (updated)apple perplexity tommo_UK2 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

Apple & Perplexity AI: Tommo's for it (updated)

"Apple is not looking for a search engine. It’s looking for a brain."

Read More Apple & Perplexity AI: Tommo's for it (updated)

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This week's Apple trading strategies (6/23-6/27/25)apple trading strategies 6-23-252 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/23-6/27/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/23-6/27/25)

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Saturday Apple video: Paul McCartney's iPod adsaturday apple video mccartney2 months ago
Published June 21, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Paul McCartney's iPod ad

For the music video version of McCartney's "Dance Tonight" (featuring the ghost of Natalie Portman), click here. 

Read More Saturday Apple video: Paul McCartney's iPod ad

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • 9to5Mac
  • Above Avalon ($)
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  • Deagol's AAPL Model
  • MacDailyNews
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  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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