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Loop Capital sticks with $215 Apple price targetapple loop hold 2151 year ago
Published May 30, 2025 by Philip Elmer-DeWitt

Loop Capital sticks with $215 Apple price target

“Ironically, there is a world where AAPL’s ‘tariff actions’ of pulling phones forward into the Mar Q and Jun Q provide a much-needed bridge into the iPhone 17 launch.” — Analyst Ananda Baruah

Read More Loop Capital sticks with $215 Apple price target

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What the tariff back and forth means for Appleapple tariff war trump1 year ago
Published May 30, 2025 by Philip Elmer-DeWitt

What the tariff back and forth means for Apple

Apple is caught in the middle of this mess.

Read More What the tariff back and forth means for Apple

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Premarket: Apple is greenapple premarket green 10-16-261 year ago
Published May 30, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Yahoo!Finance: "Dow, S&P 500, Nasdaq futures slip with fate of Trump tariffs, key inflation data in focus" posted early Friday.

Read More Premarket: Apple is green

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IDC sees trouble ahead for Apple's iPhoneapple idc forecast trouble1 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

IDC sees trouble ahead for Apple's iPhone

Apple faces a projected 1.9% decline in 2025, challenged by Huawei competition and economic pressures, with many models ineligible for subsidies.

Read More IDC sees trouble ahead for Apple's iPhone

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More Europeans prefer premium Apple and Samsung smartphonesapple iphone europe canalys1 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

More Europeans prefer premium Apple and Samsung smartphones

Q1 2025 had the lowest volume of sub-€200 priced devices shipped in over a decade, highlighting the challenging demand environment.

Read More More Europeans prefer premium Apple and Samsung smartphones

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Court Slams Brakes on Trump Tariffs — Apple Breathes Easierapple tariff court brakes1 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

Court Slams Brakes on Trump Tariffs — Apple Breathes Easier

Perplexity AI's "snappy" answer to the question: What does the U.S. Court of International Trade's tariff ruling means for Apple Inc.?

Read More Court Slams Brakes on Trump Tariffs — Apple Breathes Easier

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Don't call it iOS 19apple ios 26 rebrand1 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

Don't call it iOS 19

The latest naming strategy is reminiscent of approaches taken by both Samsung Electronics Co. and Microsoft Corp.

Read More Don't call it iOS 19

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White House: "We don't want to harm Apple" (video)apple tariffs hassett harm1 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

White House: "We don't want to harm Apple" (video)

From "NEC Director Kevin Hassett on Trump's iPhone tariff threat: In the end, we don't want to harm Apple" which aired Wednesday on CNBC.

Read More White House: "We don't want to harm Apple" (video)

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Premarket: Apple is greenapple premarket green 10-16-261 year ago
Published May 29, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stocks Rally on Trump Tariffs Ruling, Nvidia Earnings" posted early Thursday.

Read More Premarket: Apple is green

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Apple's iPhone 16: World's best-selling smartphoneapple counterpoint iphone q220251 year ago
Published May 28, 2025 by Philip Elmer-DeWitt

Apple's iPhone 16: World's best-selling smartphone

This marked the return of the iPhone series’ base variant to the top spot in the first quarter after a gap of two years.

Read More Apple's iPhone 16: World's best-selling smartphone

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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