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Premarket: Apple is greenapple premarket green 8-8-253 days ago
Published August 7, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures jump after Trump’s chip tariffs have broad exemptions" posted early Thursday.

Read More Premarket: Apple is green

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Tim Cook's gifts for Trump: What the analysts are saying (plus WH video)apple gifts trump analysts4 days ago
Published August 7, 2025 by Philip Elmer-DeWitt

Tim Cook's gifts for Trump: What the analysts are saying (plus WH video)

Excerpts from the notes I've seen. More as they come in.

Read More Tim Cook's gifts for Trump: What the analysts are saying (plus WH video)

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CIRP: Apple should be charging more for its pricy iPhonesapple iphone prices falling4 days ago
Published August 6, 2025 by Philip Elmer-DeWitt

CIRP: Apple should be charging more for its pricy iPhones

Adjusted for inflation, U.S. prices have been going down. 

Read More CIRP: Apple should be charging more for its pricy iPhones

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Apple to pony up another $100 billionapple pledges 100B more4 days ago
Published August 6, 2025 by Philip Elmer-DeWitt

Apple to pony up another $100 billion

Add that to the $500 billion the company had already pledged to Trump.

Read More Apple to pony up another $100 billion

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Here's why Apple popped in the premarketapple premarket pop WH4 days ago
Published August 6, 2025 by Philip Elmer-DeWitt

Here's why Apple popped in the premarket

From "White House adviser: Apple likely to make investment commitment" posted early Wednesday by Reuters.

Read More Here's why Apple popped in the premarket

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LA Times: We're on the brink of a recessionapple recession brink latimes4 days ago
Published August 6, 2025 by Philip Elmer-DeWitt

LA Times: We're on the brink of a recession

"Things are not likely to look much sunnier in the days to come."

Read More LA Times: We're on the brink of a recession

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Premarket: Apple is greenapple premarket green 8-8-254 days ago
Published August 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Rise; Investors Eye Trade Talks, Earnings" posted early Wednesday.

Read More Premarket: Apple is green

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Munster: Apple may in fact be too big to tariff (video)Trump india apple tariffs munster5 days ago
Published August 5, 2025 by Philip Elmer-DeWitt

Munster: Apple may in fact be too big to tariff (video)

“We settled on 25%, but I think I’m gonna raise that very substantially over the next 24 hours.” — President Trump, speaking of India's tariffs

Read More Munster: Apple may in fact be too big to tariff (video)

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Tae Kim: 'Apple is being way too timid and hesitant'apple existential tae kim5 days ago
Published August 5, 2025 by Philip Elmer-DeWitt

Tae Kim: 'Apple is being way too timid and hesitant'

"Classic innovator’s dilemma. Too worried about protecting profit margins, while they are being disrupted by the next computing shift."

Read More Tae Kim: 'Apple is being way too timid and hesitant'

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Apple's smartphone revenue share hit 43% in June quarterapple revenue share june5 days ago
Published August 5, 2025 by Philip Elmer-DeWitt

Apple's smartphone revenue share hit 43% in June quarter

From Ed Harvey's "iPhone rakes in 3 times the revenue of any rival" posted Monday by Cult of Mac.

Read More Apple's smartphone revenue share hit 43% in June quarter

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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