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Mark Gurman: The case for Apple swallowing Perplexity AIapple perplexity acquisition gurman3 days ago
Published June 22, 2025 by Philip Elmer-DeWitt

Mark Gurman: The case for Apple swallowing Perplexity AI

"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."

Read More Mark Gurman: The case for Apple swallowing Perplexity AI

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Apple & Perplexity AI: Tommo's for it (updated)apple perplexity tommo_UK3 days ago
Published June 22, 2025 by Philip Elmer-DeWitt

Apple & Perplexity AI: Tommo's for it (updated)

"Apple is not looking for a search engine. It’s looking for a brain."

Read More Apple & Perplexity AI: Tommo's for it (updated)

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This week's Apple trading strategies (6/23-6/27/25)apple trading strategies 6-23-253 days ago
Published June 22, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/23-6/27/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/23-6/27/25)

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Saturday Apple video: Paul McCartney's iPod adsaturday apple video mccartney4 days ago
Published June 21, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Paul McCartney's iPod ad

For the music video version of McCartney's "Dance Tonight" (featuring the ghost of Natalie Portman), click here. 

Read More Saturday Apple video: Paul McCartney's iPod ad

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Will Apple buy Perplexity? — with Bloomberg updateapple buy kantrowitz perplexity5 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

Will Apple buy Perplexity? — with Bloomberg update

"Not likely! But Meta-Scale is so unlikely that I feel we aren’t living in a world of likelies." — Perplexity chief business officer Dmitry Shevelenko

Read More Will Apple buy Perplexity? — with Bloomberg update

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Apple’s push in India continuesapple iphone chassis foxconn5 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

Apple’s push in India continues

From Marcus Mendes' "Foxconn to start making iPhone casings in the country" posted Thursday by 9to5Mac.

Read More Apple’s push in India continues

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John Gruber takes Apple's petulance as a winapple gruber siri kafka5 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

John Gruber takes Apple's petulance as a win

"More than making me look good, I think it makes them look bad."

Read More John Gruber takes Apple's petulance as a win

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Chart of the day: Apple vs. Nvidia free cash flowapple nvidia free cash5 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

Chart of the day: Apple vs. Nvidia free cash flow

From "The gap between $AAPL and $NVDA Free Cash Flow is narrowing down" posted Friday on X by Value Sense.

Read More Chart of the day: Apple vs. Nvidia free cash flow

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The Motley Fool kicks Apple while it's downapple motley fool 6-20-255 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

The Motley Fool kicks Apple while it's down

Investors are worried about tariffs, slowing revenue growth, and antitrust lawsuits that may impact the smartphone maker's future earnings power.

Read More The Motley Fool kicks Apple while it's down

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Premarket: Apple was red, turned greenapple premarket green 6-23-255 days ago
Published June 20, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Slip. Markets on Alert for Trump, Iran Developments." posted early Friday.

Read More Premarket: Apple was red, turned green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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