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Mark Gurman: Apple's pre-genAI playbook won't cut it anymoreapple genai mark gurman1 year ago
Published June 9, 2024 by Philip Elmer-DeWitt

Mark Gurman: Apple's pre-genAI playbook won't cut it anymore

"Upgrading software on a once-a-year cadence won’t be fast enough to keep up with rivals."

Read More Mark Gurman: Apple's pre-genAI playbook won't cut it anymore

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Apple's 'Crush' ad was too good. The New York Times can't let go.apple crush unforgettable nyt1 year ago
Published June 9, 2024 by Philip Elmer-DeWitt

Apple's 'Crush' ad was too good. The New York Times can't let go.

From Peter C. Baker's "That Much-Despised Apple Ad Could Be More Disturbing Than It Looks" in Sunday's New York Times magazine.

Read More Apple's 'Crush' ad was too good. The New York Times can't let go.

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This week's Apple trading strategies (6/10-6/14/24)apple trading ideas 6-10-241 year ago
Published June 9, 2024 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/10-6/14/24)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/10-6/14/24)

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More WWDC spoilersapple wwdc24 appleinsider spoilers1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

More WWDC spoilers

From Marko Zivkovic's "Siri is reborn in iOS 18 — everything Apple's voice assistant will be able to do" posted Saturday by AppleInsider.

Read More More WWDC spoilers

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Mark Gurman: What to expect from 'Apple Intelligence'apple intelligence gurman wwdc1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

Mark Gurman: What to expect from 'Apple Intelligence'

"The AI features will account for about half of Apple’s WWDC keynote presentation."

Read More Mark Gurman: What to expect from 'Apple Intelligence'

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A tribute to Steve Jobsapple rotenberg jobs tribute1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

A tribute to Steve Jobs

From "Welcome to our wedding" by friend-of-the-blog Jonathan Rotenberg, which landed on my desktop Friday.

Read More A tribute to Steve Jobs

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Meet the Swollen Sixapple swollen six nvidia1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

Meet the Swollen Six

The six most valuable U.S. firms by market capitalization.

Read More Meet the Swollen Six

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Where the short sellers have put their billionsapple nvidia tesla shorts1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

Where the short sellers have put their billions

Short bets against Nvidia are almost double the value of those against both Apple and Tesla.

Read More Where the short sellers have put their billions

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Saturday Apple video: Apple vs. Android (funny, 2015)apple saturday ronny chieng1 year ago
Published June 8, 2024 by Philip Elmer-DeWitt

Saturday Apple video: Apple vs. Android (funny, 2015)

Ronny Chieng's "The greatest war of our generation" (not safe for office viewing).

Read More Saturday Apple video: Apple vs. Android (funny, 2015)

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Alex Kantrowitz: 'Reports indicate Apple will be bold'apple ai kantrowitz cook1 year ago
Published June 7, 2024 by Philip Elmer-DeWitt

Alex Kantrowitz: 'Reports indicate Apple will be bold'

From Kantrowitz' "Tim Cook’s AI Moment" mailed Friday to Big Tech subscribers.

Read More Alex Kantrowitz: 'Reports indicate Apple will be bold'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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