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Apple's Eddy Cue testifies he's losing sleep over Google's billionsapple cue sleep google1 year ago
Published May 7, 2025 by Philip Elmer-DeWitt

Apple's Eddy Cue testifies he's losing sleep over Google's billions

Alphabet's shares fall off a cliff on Cue's report that AI searches are cutting into Google's. 

Read More Apple's Eddy Cue testifies he's losing sleep over Google's billions

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Was there panic iPhone buying? CIRP says yes, Cook says no.apple cook tariff panic1 year ago
Published May 7, 2025 by Philip Elmer-DeWitt

Was there panic iPhone buying? CIRP says yes, Cook says no.

More iPhone owners upgraded their devices this spring, according to a new report that points to consumer behavior Tim Cook recently dismissed during Apple's earnings call.

Read More Was there panic iPhone buying? CIRP says yes, Cook says no.

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Zuck: Apple is Meta's foe, Google its friendapple zuckerberg dogfood face1 year ago
Published May 7, 2025 by Philip Elmer-DeWitt

Zuck: Apple is Meta's foe, Google its friend

"Points for performative restraint with a wink."

Read More Zuck: Apple is Meta's foe, Google its friend

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Premarket: Apple is greenapple premarket green 8-13-261 year ago
Published May 7, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rise on Fed Decision Day as China-U.S. Trade Talks Cheer Investors" posted early Wednesday.

Read More Premarket: Apple is green

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WSJ: iPhone prices are going up no matter whatapple iphone prices tariffs1 year ago
Published May 6, 2025 by Philip Elmer-DeWitt

WSJ: iPhone prices are going up no matter what

"iPhone maker is absorbing $900 million in tariff costs this quarter, but hit to profit margins could still get worse."

Read More WSJ: iPhone prices are going up no matter what

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Morgan Stanley: Has The Market Overblown Another App Store Legal Risk?apple fears overblown morganstanley1 year ago
Published May 6, 2025 by Philip Elmer-DeWitt

Morgan Stanley: Has The Market Overblown Another App Store Legal Risk?

"We think the fundamental EPS and multiple impact is low." — Analyst Erik Woodring

Read More Morgan Stanley: Has The Market Overblown Another App Store Legal Risk?

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Epic's Tim Sweeney says he spent $1 billion fighting Appleapple tim sweeney win1 year ago
Published May 6, 2025 by Philip Elmer-DeWitt

Epic's Tim Sweeney says he spent $1 billion fighting Apple

"This is really one of the issues at the heart of our digital freedoms for the future." 

Read More Epic's Tim Sweeney says he spent $1 billion fighting Apple

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Neil Cybert: Apple judge thinks an app is a bottle of ketchupapple cybart ketchup judge1 year ago
Published May 6, 2025 by Philip Elmer-DeWitt

Neil Cybert: Apple judge thinks an app is a bottle of ketchup

"One doesn’t walk into a grocery store and pick up a ketchup bottle only to find it empty with a sticker on the bottom that says how to get it cheaper elsewhere."

Read More Neil Cybert: Apple judge thinks an app is a bottle of ketchup

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Premarket: Apple is redapple premarket red 8-21-251 year ago
Published May 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Drop as Tariff Fears Increase. Focus Turns to the Fed." posted early Tuesday.

Read More Premarket: Apple is red

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Mark Gurman addresses Apple's 7 biggest 'potential disasters'apple gurman potential disasters1 year ago
Published May 5, 2025 by Philip Elmer-DeWitt

Mark Gurman addresses Apple's 7 biggest 'potential disasters'

"Apple Reaches Critical Juncture With Tariffs, AI and Services Turmoil."

Read More Mark Gurman addresses Apple's 7 biggest 'potential disasters'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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