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Apple Music Super Bowl LIX Halftime Show — analysisapple superbowl LIX halftime show1 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

Apple Music Super Bowl LIX Halftime Show — analysis

"As the halftime show reached its full, delirious peak, the weight of righteousness seemed to melt away—leaving, simply, a great entertainer."

Read More Apple Music Super Bowl LIX Halftime Show — analysis

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Tesla’s brand is toxic and its sales are in the toiletapple tesla musk toilet1 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

Tesla’s brand is toxic and its sales are in the toilet

"Normally I warn you if things are going to be dark. Today, I’m warning you not to overdose on schadenfreude." — Jonathan V. Last

Read More Tesla’s brand is toxic and its sales are in the toilet

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The race to AI: Why Apple may have the last laughapple last laugh ai1 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

The race to AI: Why Apple may have the last laugh

"Apple could have the last laugh since it is a true ‘toll road’ to mobile AI." — Melius analyst Ben Reitzes

Read More The race to AI: Why Apple may have the last laugh

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The second-hand market is driving smartphone growthapple used iphones1 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

The second-hand market is driving smartphone growth

"Used phones have grown from just 4% of the market in 2014 to 22% last year."

Read More The second-hand market is driving smartphone growth

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IDC: The iPhone's market share in India grew 34.6%apple idc india 20241 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

IDC: The iPhone's market share in India grew 34.6%

"Apple entered the Top 5 brands in India for the first time with a 10% share."

Read More IDC: The iPhone's market share in India grew 34.6%

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Is Apple overvalued?apple overvalued DW Martins1 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

Is Apple overvalued?

"I think that paying 28x next-year EPS is fair, even if not a once-in-a-lifetime bargain, for a stock like Apple."

Read More Is Apple overvalued?

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Premarket: Apple is greenapple premarket green 4-17-261 year ago
Published February 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Futures rise as markets shrug off Trump's latest tariff threat; steelmakers jump" posted early Monday.

Read More Premarket: Apple is green

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Mark Gurman: Why Apple changed AppleCare, iCloud+applecare+ cloud+ gurman1 year ago
Published February 9, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why Apple changed AppleCare, iCloud+

With AppleCare, the company is changing the way it offers protection.

Read More Mark Gurman: Why Apple changed AppleCare, iCloud+

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From carpus to tarsus: A new locus for the Apple Watchapple watch ankle tarsus1 year ago
Published February 9, 2025 by Philip Elmer-DeWitt

From carpus to tarsus: A new locus for the Apple Watch

From Scott Cacciola's "An Ankle Monitor? No, That’s My Apple Watch." in Sunday's New York Times.

Read More From carpus to tarsus: A new locus for the Apple Watch

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This week's Apple trading strategies (2/10-2/14/25)apple trading strategies 2-10-251 year ago
Published February 9, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/10-2/14/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/10-2/14/25)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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