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Look what Apple's imaging engineers have been up toapple eye image sensor1 month ago
Published July 3, 2025 by Philip Elmer-DeWitt

Look what Apple's imaging engineers have been up to

"If Apple's proposed sensor reaches its potential, it would not only surpass current iPhones but also outperform many professional cinema cameras, such as the ARRI ALEXA 35."

Read More Look what Apple's imaging engineers have been up to

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Premarket: Apple is redapple premarket red 8-14-251 month ago
Published July 3, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Rise Ahead of Jobs Data" posted early Thursday.

Read More Premarket: Apple is red

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Apple folds folding iPadapple folding ipad hold1 month ago
Published July 2, 2025 by Philip Elmer-DeWitt

Apple folds folding iPad

"The company has decided to pause progress on the larger foldable device for the time being.” — Digitimes

Read More Apple folds folding iPad

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China recalls hundreds of its engineers from India's iPhone factoriesapple foxconn china engineers1 month ago
Published July 2, 2025 by Philip Elmer-DeWitt

China recalls hundreds of its engineers from India's iPhone factories

"More than 300 Chinese workers have left, and mostly support staff from Taiwan remain in India"

Read More China recalls hundreds of its engineers from India's iPhone factories

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Jefferies raises Apple target $17.70 to (soggy) $188.32Jefferies apple underperform 1881 month ago
Published July 2, 2025 by Philip Elmer-DeWitt

Jefferies raises Apple target $17.70 to (soggy) $188.32

Analyst Edison Lee upgraded the stock to Hold from Underperform.

Read More Jefferies raises Apple target $17.70 to (soggy) $188.32

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Carter Worth's charts point to Apple at $220 (video)apple carter worth 2201 month ago
Published July 2, 2025 by Philip Elmer-DeWitt

Carter Worth's charts point to Apple at $220 (video)

From "Chart Master: Short-term opportunity in Apple" which aired Tuesday on CNBC.

Read More Carter Worth's charts point to Apple at $220 (video)

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Premarket: Apple is greenapple premarket green 8-15-251 month ago
Published July 2, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal’s "Dow Futures Edge Higher" posted early Wednesday.

Read More Premarket: Apple is green

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Gene Munster likes Siri's oddsapple deepwater siri odds2 months ago
Published July 1, 2025 by Philip Elmer-DeWitt

Gene Munster likes Siri's odds

"Perplexity is Apple’s best option because it’s both a strategic fit and allows Apple control."

Read More Gene Munster likes Siri's odds

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Tom Forte on report that Apple may find an AI partner: 'I'm very encouraged'apple forte anthropic openai2 months ago
Published July 1, 2025 by Philip Elmer-DeWitt

Tom Forte on report that Apple may find an AI partner: 'I'm very encouraged'

From "Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte" which aired Tuesday on CNBC.

Read More Tom Forte on report that Apple may find an AI partner: 'I'm very encouraged'

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Laura Martin: Apple is falling further behind (video)apple ai martin falling2 months ago
Published July 1, 2025 by Philip Elmer-DeWitt

Laura Martin: Apple is falling further behind (video)

From "Apple needs to supercharge their AI efforts, says Needham's Laura Martin" posted Tuesday by CNBC.

Read More Laura Martin: Apple is falling further behind (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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