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Morgan Stanley: Expecting a solid quarter from Apple, but...apple 235 morgan stanley4 weeks ago
Published July 21, 2025 by Philip Elmer-DeWitt

Morgan Stanley: Expecting a solid quarter from Apple, but...

"We still need key overhangs to dissipate before getting more structurally bullish." — Analyst Erik Woodring

Read More Morgan Stanley: Expecting a solid quarter from Apple, but...

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Under US pressure, the UK may back off its demand for a Apple backdoorapple uk backdoor backoff4 weeks ago
Published July 21, 2025 by Philip Elmer-DeWitt

Under US pressure, the UK may back off its demand for a Apple backdoor

"They don’t want us messing with their tech companies." — UK technology official

Read More Under US pressure, the UK may back off its demand for a Apple backdoor

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Benedict Evans explains genAI in 22 minutesapple benedict evans genAI4 weeks ago
Published July 21, 2025 by Philip Elmer-DeWitt

Benedict Evans explains genAI in 22 minutes

"AI is whatever machines can't do yet." — Larry Tesler

Read More Benedict Evans explains genAI in 22 minutes

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Premarket: Apple is greenapple premarket green 8-13-254 weeks ago
Published July 21, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Dow Set to Open Up Ahead of Busy Earnings Week" posted early Monday.

Read More Premarket: Apple is green

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AppleInsider: It's Joz, Ternus or Hair Force Oneapple joz ternus hair4 weeks ago
Published July 20, 2025 by Philip Elmer-DeWitt

AppleInsider: It's Joz, Ternus or Hair Force One

Whenever Tim Cook retires as Apple CEO, there are now several obvious contenders for the role — but it may all come down to exactly when he steps away.

Read More AppleInsider: It's Joz, Ternus or Hair Force One

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Mark Gurman: Apple is ready to cash in on Samsung's foldable techapple gurman foldable samsung4 weeks ago
Published July 20, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

"In a way, Samsung has spent the past seven years setting up Apple for success."

Read More Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

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This week's Apple trading strategies (7/21-7/25/25)apple trading strategies 7-21-254 weeks ago
Published July 20, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/21-7/25/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/21-7/25/25)

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Stephen Colbert is available on Apple TV+ for $12.99 a monthapple stephen Colbert trump4 weeks ago
Published July 19, 2025 by Philip Elmer-DeWitt

Stephen Colbert is available on Apple TV+ for $12.99 a month

If Colbert wants a home for his next venture, he's already halfway there.

Read More Stephen Colbert is available on Apple TV+ for $12.99 a month

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Seth Rogen and Rose Byrne are coming back in August (trailer)apple platonic season 2 trailer4 weeks ago
Published July 19, 2025 by Philip Elmer-DeWitt

Seth Rogen and Rose Byrne are coming back in August (trailer)

From "Platonic — Season 2 Official Trailer" posted Friday by Apple TV+.

Read More Seth Rogen and Rose Byrne are coming back in August (trailer)

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Aravind Srinivas: Why Perpexity AI built a browser (video)apple perplexty browser Srinivas4 weeks ago
Published July 19, 2025 by Philip Elmer-DeWitt

Aravind Srinivas: Why Perpexity AI built a browser (video)

54 jam-packed minutes.

Read More Aravind Srinivas: Why Perpexity AI built a browser (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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