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How Apple's new COO accumulated $220 million worth of sharesapple Sabih Khan rsus8 months ago
Published July 26, 2025 by Philip Elmer-DeWitt

How Apple's new COO accumulated $220 million worth of shares

He earned every one of those restricted stock units before he was promoted to Jeff Williams's old job.

Read More How Apple's new COO accumulated $220 million worth of shares

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Saturday Apple video: The rise and fall of Scott ForstallApple saturday video forstall8 months ago
Published July 26, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The rise and fall of Scott Forstall

He led the teams that created Safari, iOS and the iPhone SDK. Apple Maps was his undoing.

Read More Saturday Apple video: The rise and fall of Scott Forstall

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Needham's Laura Martin: Apple needs a GenAI strategy — and fastapple martin genai strategy8 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

Needham's Laura Martin: Apple needs a GenAI strategy — and fast

From "Apple can't play on the sidelines in AI race, says Needham's Laura Martin" which aired Friday on CNBC.

Read More Needham's Laura Martin: Apple needs a GenAI strategy — and fast

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Trump vs. Fed Chair (video)apple trump powell video8 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

Trump vs. Fed Chair (video)

From Colby Smith's "Trump Spars With Powell Over Fed’s Costly Renovations in Rare Visit" in Friday's New York Times.

Read More Trump vs. Fed Chair (video)

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J.P. Morgan is sticking with its $250 Apple targetapple jpmorgan chatterjee q320258 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

J.P. Morgan is sticking with its $250 Apple target

"The setup for AAPL shares on a near-term basis is better than imagined." — Analyst Samik Chatterjee

Read More J.P. Morgan is sticking with its $250 Apple target

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Premarket: Apple is greenapple premarket green 4-1-268 months ago
Published July 25, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal’s "Dow Futures Waver; Dollar Strengthens" posted early Friday.

Read More Premarket: Apple is green

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The EU won't bill Apple for the cost of monitoring DMA complianceapple DMA monitoring costs8 months ago
Published July 24, 2025 by Philip Elmer-DeWitt

The EU won't bill Apple for the cost of monitoring DMA compliance

"So it's always, of course, there is this possibility, but now we are not having any new proposal on that."  — EU Executive Vice-President Henna Virkkune

Read More The EU won't bill Apple for the cost of monitoring DMA compliance

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Premarket: Apple is redapple premarket red 8-21-259 months ago
Published July 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "U.S. futures mixed after Trump reported to visit the Fed" posted early Thursday.

Read More Premarket: Apple is red

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Apple turns SCOTUS ruling against Epic judgeapple scotus birthright epic9 months ago
Published July 23, 2025 by Philip Elmer-DeWitt

Apple turns SCOTUS ruling against Epic judge

Even though the case at the high court had nothing to do with Apple, its appeal could test the scope of the justices’ ruling.

Read More Apple turns SCOTUS ruling against Epic judge

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The AppleCare bundle will save me a small bundleapplecare bundle9 months ago
Published July 23, 2025 by Philip Elmer-DeWitt

The AppleCare bundle will save me a small bundle

Starting Thursday, I can insure three of my Apple devices for $19.99 a month ($239.88/year).

Read More The AppleCare bundle will save me a small bundle

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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