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Premarket: Apple was red, turned greenapple premarket green 4-8-266 months ago
Published October 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From FXStreet's "Dow Jones futures climb on rising odds of further Fed rate cuts" posted early Monday.

Read More Premarket: Apple was red, turned green

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RIP Steve Jobs (1955-2011)apple rip jobs cook6 months ago
Published October 6, 2025 by Philip Elmer-DeWitt

RIP Steve Jobs (1955-2011)

"Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend." — Tim Cook

Read More RIP Steve Jobs (1955-2011)

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Mark Gurman on Apple's succession plansapple gurman cook turnus6 months ago
Published October 5, 2025 by Philip Elmer-DeWitt

Mark Gurman on Apple's succession plans

"Those close to the company see little doubt that John Ternus will eventually be CEO." From Gurman's "Power On" column, posted Sunday tp Bloomberg Technology subscribers:…

Read More Mark Gurman on Apple's succession plans

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This week's Apple trading strategies (10/6-10/10/25)Apple tradinng strategies 10-6-256 months ago
Published October 5, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/6-10/10/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/6-10/10/25)

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Saturday Apple video: The iPod ad campaign (2004-2008)saturday apple video ipod ads6 months ago
Published October 4, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The iPod ad campaign (2004-2008)

White headphones. Black dancers. Color backdrops. Loud music. Can't miss.

Read More Saturday Apple video: The iPod ad campaign (2004-2008)

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Apple panders to Pam Bondi, pulls ICEBlock off the App Storeapple iceblock bondi6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Apple panders to Pam Bondi, pulls ICEBlock off the App Store

"ICEBlock is designed to put ICE agents at risk just for doing their jobs, and violence against law enforcement is an intolerable red line that cannot be crossed." — Attorney General Pam Bondi

Read More Apple panders to Pam Bondi, pulls ICEBlock off the App Store

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Apple investors: Mark your calendars for Oct. 30apple q42025 earnings call6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Apple investors: Mark your calendars for Oct. 30

From "FY 25 Fourth Quarter Results" posted Friday by Apple Investor Relations.

Read More Apple investors: Mark your calendars for Oct. 30

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Here's why Apple shares briefly nosedived in premarket trading Fridayapple jefferies nosedive6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Here's why Apple shares briefly nosedived in premarket trading Friday

Jefferies analysts cut their rating on shares of the iPhone maker to Underperform from Hold on Friday. The firm also lowered its price target to $205.16 from $205.82.

Read More Here's why Apple shares briefly nosedived in premarket trading Friday

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Premarket: Apple is redapple premarket red 4-10-266 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are little changed as government shutdown grinds on" posted early Friday.

Read More Premarket: Apple is red

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Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoopapple cybart gurman bs6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoop

"In what is a trademark for Gurman, the article was dripping with narrative while lacking context.The reader was purposely left to make a lot of assumptions."

Read More Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoop

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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