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CNN is playing hardball with Apple Newsapple news cnn hardball5 months ago
Published November 25, 2025 by Philip Elmer-DeWitt

CNN is playing hardball with Apple News

CNN rolled out a new paid subscription offering earlier this month, and has been putting more of its reported stories behind a paywall.

Read More CNN is playing hardball with Apple News

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Mark Gurman makes a big deal out of a 'small number' of Apple layoffsapple layoffs gurman5 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

Mark Gurman makes a big deal out of a 'small number' of Apple layoffs

"The layoffs came as a surprise to those affected."

Read More Mark Gurman makes a big deal out of a 'small number' of Apple layoffs

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David Emery: What the hell...apple what hell emery5 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

David Emery: What the hell...

Happened to Apple's software quality assurance?

Read More David Emery: What the hell...

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What's next for Apple TV?apple tv next verge5 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

What's next for Apple TV?

"Apple TV may have lost the plus, but its future hinges on not also losing what makes it special."

Read More What's next for Apple TV?

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Premarket: Apple was red, turned greenapple premarket green 3-5-265 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "S&P 500 Set to Open Up as Market Bets on Fed Rate Cuts" posted early Monday.

Read More Premarket: Apple was red, turned green

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Apple still can't make one iPhone 17 model fast enoughapple iphone17 base model5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

Apple still can't make one iPhone 17 model fast enough

"Lead times have moderated to 2-3 days for most of the line-up except Base iPhone." — Analyst Samik Chatterjee

Read More Apple still can't make one iPhone 17 model fast enough

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Mark Gurman: What to expect from Apple's next OSapple gurman ios expect5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

Mark Gurman: What to expect from Apple's next OS

"The AI upgrades are a gigantic priority, with engineering teams throughout the company developing them."

Read More Mark Gurman: What to expect from Apple's next OS

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This week's Apple trading strategies (11/24-11/28/25)5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/24-11/28/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/24-11/28/25)

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$2.4 million per Apple employee ain't peanutsapple revenue employee5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

$2.4 million per Apple employee ain't peanuts

Revenue per employee (RPE) is a metric that businesses can use to measure the productivity and efficiency of their workforce.

Read More $2.4 million per Apple employee ain't peanuts

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Babak Hodjat: Where Apple went wrong with Siriapple siri Babak Hodjat,5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Babak Hodjat: Where Apple went wrong with Siri

"Apple seemed to focus on the 'look and feel of Siri' over improving the underlying answers it gave."

Read More Babak Hodjat: Where Apple went wrong with Siri

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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