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Don't pick on Apple Maps or Ads, Cupertino tells Brusselsapple maps ads eu4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

Don't pick on Apple Maps or Ads, Cupertino tells Brussels

Europeans use Google Maps and Waze more than our Maps, says Apple. We're a bit player in online advertising compared with Google, Meta, Microsoft or X.

Read More Don't pick on Apple Maps or Ads, Cupertino tells Brussels

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After high-rise fires, Apple comes to Hong Kong's aidapple hongkong fires cook4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

After high-rise fires, Apple comes to Hong Kong's aid

From Marcus Mendes's "Tim Cook pledges Apple support after devastating Hong Kong fire" posted Friday by 9to5Mac.

Read More After high-rise fires, Apple comes to Hong Kong's aid

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Davidson's Gil Luria: This should be Apple's best season in four yearsapple davidson luria video4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

Davidson's Gil Luria: This should be Apple's best season in four years

From "Apple will gain more AI functionality over time, says D.A. Davidson’s Gil Luria" posted Friday by CNBC.

Read More Davidson's Gil Luria: This should be Apple's best season in four years

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Saturday Apple video: Steve Jobs explains employee stock options (1983)apple saturday jobs options4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs explains employee stock options (1983)

"We always tell people, you work for Apple first, your boss second."

Read More Saturday Apple video: Steve Jobs explains employee stock options (1983)

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Apple at $278.85: Fourth all-time high in four trading daysapple 278.85 record high4 months ago
Published November 28, 2025 by Philip Elmer-DeWitt

Apple at $278.85: Fourth all-time high in four trading days

Tuesday's intraday high — $280.38 — remains a record.

Read More Apple at $278.85: Fourth all-time high in four trading days

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Apple flipped China's 'Single's Day' sales from -5% to +3%Apple china singles day4 months ago
Published November 28, 2025 by Philip Elmer-DeWitt

Apple flipped China's 'Single's Day' sales from -5% to +3%

From "Apple Powers China Singles’ Day Smartphone Sales to 3% YoY Growth" posted Thursday by Counterpoint Research.

Read More Apple flipped China's 'Single's Day' sales from -5% to +3%

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Strategic News Service warning: China is weaponizing American AIchina weaponizing american AI sns4 months ago
Published November 28, 2025 by Philip Elmer-DeWitt

Strategic News Service warning: China is weaponizing American AI

"This dynamic is intentional, real, and a deadly serious threat now, not some day in the future."

Read More Strategic News Service warning: China is weaponizing American AI

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Premarket: Apple is greenapple premarket green 4-8-264 months ago
Published November 28, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures trading disrupted after CME data center outage" posted early Friday.

Read More Premarket: Apple is green

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The making of Apple's 2025 Holiday film (video)apple holiday video 20254 months ago
Published November 27, 2025 by Philip Elmer-DeWitt

The making of Apple's 2025 Holiday film (video)

If this is Thanksgiving, there must be an Apple Holiday Video.

Read More The making of Apple's 2025 Holiday film (video)

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R.I.P. Mr. Tekserveapple tekserve rip lerner4 months ago
Published November 27, 2025 by Philip Elmer-DeWitt

R.I.P. Mr. Tekserve

From Sam Roberts' "David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72" posted Monday by the New York Times.

Read More R.I.P. Mr. Tekserve

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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