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Argus on Apple: Buy rating with a $280 price targetapple argus buy 2804 months ago
Published August 19, 2025 by Philip Elmer-DeWitt

Argus on Apple: Buy rating with a $280 price target

"We believe the current environment represents an opportunity to establish or dollar-average into positions in AAPL." — Analyst Jim Kelleher

Read More Argus on Apple: Buy rating with a $280 price target

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Apple encryption backdoor? The UK has backed downapple uk backdoor backsdown4 months ago
Published August 19, 2025 by Philip Elmer-DeWitt

Apple encryption backdoor? The UK has backed down

Four months ago, the British government demanded that Apple to do something that it could never do.

Read More Apple encryption backdoor? The UK has backed down

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Premarket: Apple is redapple premarket red 8-21-254 months ago
Published August 19, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Waver Ahead of Retail Earnings" posted early Tuesday.

Read More Premarket: Apple is red

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Cult of Mac: Foldable will wreak havoc with Apple's iPhone release scheduleapple foldable iphone 20264 months ago
Published August 18, 2025 by Philip Elmer-DeWitt

Cult of Mac: Foldable will wreak havoc with Apple's iPhone release schedule

The company will apparently postpone the base iPhone’s launch in favor of the folding iPhone.

Read More Cult of Mac: Foldable will wreak havoc with Apple's iPhone release schedule

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Premarket: Apple is redapple premarket red 8-21-254 months ago
Published August 18, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures subdued, focus on retailers' earnings, Fed symposium" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: Apple has shot a ton of immersive contentapple gurman avp immersive4 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple has shot a ton of immersive content

"Because of the device’s slow sales, Apple is pushing out content drip by drip — so that the company doesn’t drain its video reserve."

Read More Mark Gurman: Apple has shot a ton of immersive content

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Wired: Steve Jobs' iPad is a ghost in the machineapple ipad jobs ghost4 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

Wired: Steve Jobs' iPad is a ghost in the machine

Cupertino has done the thing it swore it never would: turn its tablet into a full-blown window-wrangling, compromise-abandoning computer.

Read More Wired: Steve Jobs' iPad is a ghost in the machine

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This week's Apple trading strategies (8/18-8/22/25)apple trading strategies 8-18-254 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/18-8/22/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/18-8/22/25)

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Meta spent $27 million last year to keep Zuck and his family safeapple zuckerberg cook security4 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

Meta spent $27 million last year to keep Zuck and his family safe

Apple spent $1.4 million on Tim Cook's security, less even than the year before. 

Read More Meta spent $27 million last year to keep Zuck and his family safe

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How Zuck blew AImeta zuckerberg squandered AI apple4 months ago
Published August 16, 2025 by Philip Elmer-DeWitt

How Zuck blew AI

"Meta was teeming with top AI talent, until it wasn’t."

Read More How Zuck blew AI

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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