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Saturday Apple video: Steve Jobs introduces iMac (1998)apple saturday video imac6 days ago
Published March 28, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs introduces iMac (1998)

"We are targeting this for the No. 1 use consumers tell us they want a computer for: To get on the Internet, simply and fast." Got…

Read More Saturday Apple video: Steve Jobs introduces iMac (1998)

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KeyBanc cheers Apple's monetization pushapple keybanc monetization7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

KeyBanc cheers Apple's monetization push

"It remains to be seen how well Apple Intelligence features will integrate, which will be key in a successful re-launch." — Analyst Brandon Nispel

Read More KeyBanc cheers Apple's monetization push

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Mark Gurman: Apple granted iPhone designers anti-poaching stock optionsapple designers bonus poaching7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple granted iPhone designers anti-poaching stock options

"In many cases, the awards — separate from Apple’s typical bonuses — are worth roughly $200,000 to $400,000 over the full vesting period."

Read More Mark Gurman: Apple granted iPhone designers anti-poaching stock options

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Apple quietly pulls plug on 'cheese grater' Mac Proapple cheesegrater mac pro7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Apple quietly pulls plug on 'cheese grater' Mac Pro

"To me, this is the strongest Mac lineup in years, and perhaps the strongest Mac lineup ever." — 9to5Mac's Chance Miller

Read More Apple quietly pulls plug on 'cheese grater' Mac Pro

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Marques Brownlee: Apple's new laptops are putting Microsoft on noticeapple windows laptops brownlee7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Marques Brownlee: Apple's new laptops are putting Microsoft on notice

"It's become pretty clear, the more I think about it, that Windows vs. Mac laptops is basically the same as iPhone vs. Android."

Read More Marques Brownlee: Apple's new laptops are putting Microsoft on notice

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Harry McCracken records Apple's origin storyapple mccracken oral history7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Harry McCracken records Apple's origin story

"Today, as Apple turns 50, its presence in our lives is so pervasive—2.5 billion of the company’s devices are in active use—that its unlikely origin story is more resonant than ever."

Read More Harry McCracken records Apple's origin story

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Wedbush's Street-high $350 Apple target is nearly $100 above the share priceapple wedbush ives walls7 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Wedbush's Street-high $350 Apple target is nearly $100 above the share price

"Apple remains one of our favorite tech names and one of our IVES AI 30 winners as the consumer AI Revolution ultimately goes through the walls of Cupertino." — Analyst Daniel Ives

Read More Wedbush's Street-high $350 Apple target is nearly $100 above the share price

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Premarket: Apple is greenapple premarket green 4-1-267 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Market Extends Slump Despite Trump Delaying Iran Attacks. Futures Fall With Nasdaq in Correction Territory." posted early Friday.

Read More Premarket: Apple is green

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Is this why Apple jumped Thursday morning?apple pop thursday1 week ago
Published March 26, 2026 by Philip Elmer-DeWitt

Is this why Apple jumped Thursday morning?

"The expansion builds on Apple's $600 ​billion, four-year commitment to invest in U.S. manufacturing ​announced last year."

Read More Is this why Apple jumped Thursday morning?

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Google's breakthrough is Apple's gainapple google jevons paradox1 week ago
Published March 26, 2026 by Philip Elmer-DeWitt

Google's breakthrough is Apple's gain

The Jevons Paradox showed that the more efficient coal production technology became, the more demand rose.

Read More Google's breakthrough is Apple's gain

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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