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Epic's Tim Sweeney says he spent $1 billion fighting Appleapple tim sweeney win4 days ago
Published May 6, 2025 by Philip Elmer-DeWitt

Epic's Tim Sweeney says he spent $1 billion fighting Apple

"This is really one of the issues at the heart of our digital freedoms for the future." 

Read More Epic's Tim Sweeney says he spent $1 billion fighting Apple

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Neil Cybert: Apple judge thinks an app is a bottle of ketchupapple cybart ketchup judge4 days ago
Published May 6, 2025 by Philip Elmer-DeWitt

Neil Cybert: Apple judge thinks an app is a bottle of ketchup

"One doesn’t walk into a grocery store and pick up a ketchup bottle only to find it empty with a sticker on the bottom that says how to get it cheaper elsewhere."

Read More Neil Cybert: Apple judge thinks an app is a bottle of ketchup

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Premarket: Apple is redapple premarket red 5-6-254 days ago
Published May 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Drop as Tariff Fears Increase. Focus Turns to the Fed." posted early Tuesday.

Read More Premarket: Apple is red

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Mark Gurman addresses Apple's 7 biggest 'potential disasters'apple gurman potential disasters5 days ago
Published May 5, 2025 by Philip Elmer-DeWitt

Mark Gurman addresses Apple's 7 biggest 'potential disasters'

"Apple Reaches Critical Juncture With Tariffs, AI and Services Turmoil."

Read More Mark Gurman addresses Apple's 7 biggest 'potential disasters'

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Apple's PE was 14 when Warren Buffett bought his first 10 million sharesapple buffett PE 145 days ago
Published May 5, 2025 by Philip Elmer-DeWitt

Apple's PE was 14 when Warren Buffett bought his first 10 million shares

Buffett, a flip-phone user at the time, was hardly a techie.

Read More Apple's PE was 14 when Warren Buffett bought his first 10 million shares

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In defense of Apple in the post-Jobs, post-Ive eraapple post jobs ive5 days ago
Published May 5, 2025 by Philip Elmer-DeWitt

In defense of Apple in the post-Jobs, post-Ive era

"In hardware and software, Apple is still doing amazing things."

Read More In defense of Apple in the post-Jobs, post-Ive era

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Premarket: Apple is redapple premarket red 5-6-255 days ago
Published May 5, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures fall after Trump's new tariffs at start of Fed-decision week" posted early Monday.

Read More Premarket: Apple is red

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Apple’s problem today isn’t just maturity, it’s hubrisapple hubris tommo_UK6 days ago
Published May 5, 2025 by Philip Elmer-DeWitt

Apple’s problem today isn’t just maturity, it’s hubris

A trip down memory lane — with an eye to the future — with friend-of-the-blog Tommo_UK.

Read More Apple’s problem today isn’t just maturity, it’s hubris

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This week's Apple trading strategies (5/5-5/9/25)apple trading strategies 5-5-256 days ago
Published May 4, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/5-5/9/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/5-5/9/25)

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The skinny on Apple's Fall iPhone lineupapple iphone skinny information7 days ago
Published May 4, 2025 by Philip Elmer-DeWitt

The skinny on Apple's Fall iPhone lineup

"Apple’s hope is to rejuvenate long-stagnant sales of the iPhone, its flagship product, which accounts for more than half its revenue."

Read More The skinny on Apple's Fall iPhone lineup

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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