A place for Apple traders and investors to share their best ideas.
Read More This week's Apple trading strategies (3/30-4/3/26)
"Among tech’s megacap companies, Apple held up the best, notching a slight gain for the week."
Read More In the big tech free-fall this week, Apple stood out
"If you look backward in this business, you'll be crushed," Steve Jobs told Levy in 2008. "You have to look forward.”
"We are targeting this for the No. 1 use consumers tell us they want a computer for: To get on the Internet, simply and fast." Got…
Read More Saturday Apple video: Steve Jobs introduces iMac (1998)
KeyBanc cheers Apple's monetization push
5 days ago
5 days ago"It remains to be seen how well Apple Intelligence features will integrate, which will be key in a successful re-launch." — Analyst Brandon Nispel
"In many cases, the awards — separate from Apple’s typical bonuses — are worth roughly $200,000 to $400,000 over the full vesting period."
Read More Mark Gurman: Apple granted iPhone designers anti-poaching stock options
"To me, this is the strongest Mac lineup in years, and perhaps the strongest Mac lineup ever." — 9to5Mac's Chance Miller
Read More Apple quietly pulls plug on 'cheese grater' Mac Pro
"It's become pretty clear, the more I think about it, that Windows vs. Mac laptops is basically the same as iPhone vs. Android."
Read More Marques Brownlee: Apple's new laptops are putting Microsoft on notice
"Today, as Apple turns 50, its presence in our lives is so pervasive—2.5 billion of the company’s devices are in active use—that its unlikely origin story is more resonant than ever."
"Apple remains one of our favorite tech names and one of our IVES AI 30 winners as the consumer AI Revolution ultimately goes through the walls of Cupertino." — Analyst Daniel Ives
Read More Wedbush's Street-high $350 Apple target is nearly $100 above the share price
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