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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Premarket: Apple is redapple premarket red 8-21-251 year ago
Published January 2, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Futures rise ahead of Wall St's first trading session in 2025" posted early Thursday.

Read More Premarket: Apple is red

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Apple Watch: Eight lifesaving events from 2024apple watch eight lifesavers1 year ago
Published January 1, 2025 by Philip Elmer-DeWitt

Apple Watch: Eight lifesaving events from 2024

From Radhika Rajkumar's "8 times the Apple Watch predicted danger and saved lives in 2024" posted Tuesday by ZDNET.

Read More Apple Watch: Eight lifesaving events from 2024

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Why Apple won't build a search engineapple search engine macalope1 year ago
Published January 1, 2025 by Philip Elmer-DeWitt

Why Apple won't build a search engine

"Would you rather go find a job digging ditches or win the lottery?"

Read More Why Apple won't build a search engine

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Look who joined — or rejoined — Apple in the trillion-dollar clubapple trillion dollar club1 year ago
Published January 1, 2025 by Philip Elmer-DeWitt

Look who joined — or rejoined — Apple in the trillion-dollar club

Apple still reigns supreme, but there’s a notable newcomer. Two other companies have clawed their way back into the club.

Read More Look who joined — or rejoined — Apple in the trillion-dollar club

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Tim Cook's uphill battleapple cook uphill battle1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

Tim Cook's uphill battle

From Hasan Chowdhury's "Apple's Vision Pro and AI bets are falling short of their promises" posted Tuesday by Business Insider.

Read More Tim Cook's uphill battle

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Inside Apple's audio labInside apple audio lab1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

Inside Apple's audio lab

From "I Got a Rare Look at Apple’s Secret iPhone 16 Audio and Video Labs" posted Monday by CNET.

Read More Inside Apple's audio lab

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CNBC presents Tim Cook's New Year to-do list (video)apple cook todo list1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

CNBC presents Tim Cook's New Year to-do list (video)

From "How Apple will navigate Trump 2.0 and China" which aired Tuesday on CNBC.

Read More CNBC presents Tim Cook's New Year to-do list (video)

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Apple is No. 6 in Wedbush's 'Top 10 Tech Winners for the AI Revolution'apple wedbush ai winners1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

Apple is No. 6 in Wedbush's 'Top 10 Tech Winners for the AI Revolution'

"The AI Software era is now here." — Analyst Daniel Ives

Read More Apple is No. 6 in Wedbush's 'Top 10 Tech Winners for the AI Revolution'

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Premarket: Apple is greenapple premarket green 4-28-261 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rebounding as Markets Head for Strong Yearly Gains" posted early Tuesday.

Read More Premarket: Apple is green

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Who else besides Jimmy Carter has Apple memorialized?celebrities apple memorized1 year ago
Published December 30, 2024 by Philip Elmer-DeWitt

Who else besides Jimmy Carter has Apple memorialized?

I asked ChatGPT. Here's the answer I got...

Read More Who else besides Jimmy Carter has Apple memorialized?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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