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Apple competes with Appleapple ipad neo ternus1 month ago
Published May 11, 2026 by Philip Elmer-DeWitt

Apple competes with Apple

"Why would you buy a $349 iPad and a $249 keyboard when you can just get a MacBook Neo – with double the storage?"

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Arete Research likes Apple's AI strategy (video)apple kramer video arete1 month ago
Published May 11, 2026 by Philip Elmer-DeWitt

Arete Research likes Apple's AI strategy (video)

"The second mouse often gets the cheese." — Analyst Richard Kramer

Read More Arete Research likes Apple's AI strategy (video)

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Excerpt from Geoffrey Cain's 'Steve Jobs in Exile'apple geoffrey cain exile1 month ago
Published May 11, 2026 by Philip Elmer-DeWitt

Excerpt from Geoffrey Cain's 'Steve Jobs in Exile'

"And then Steve burst into tears."

Read More Excerpt from Geoffrey Cain's 'Steve Jobs in Exile'

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Premarket: Apple was green, turned redapple premarket red 5-27-261 month ago
Published May 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Markets Fall After Trump Slams Iran Peace Proposal. Stock Futures Slip, Oil Soars." posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Proapple vision gurman dediu1 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro

"Mark Gurman claims Apple dissolved the Vision Products Group in 2025, but that contradicts the fact that this group is still active and hiring new employees as of April 27 2026." —Asymco's Horace Dediu

Read More Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro

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YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26apple wwdc hardware walkup1 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26

New MacMini, MacStudio, Apple TV, HomePod Mini and iMac in addition to Siri 2.0 and the OS 27 family.

Read More YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26

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This week's Apple trading strategies (5/11-5/15/26)apple trading strategies 5-11-261 month ago
Published May 10, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/11-5/15/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/11-5/15/26)

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This robot vacuum maker's wannabe iPhone sucks (video)apple iphone robot vacuum1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

This robot vacuum maker's wannabe iPhone sucks (video)

"I’m confident they’ll never truly launch." — The Verge's Dominic Preston

Read More This robot vacuum maker's wannabe iPhone sucks (video)

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The Verge: Samsung's flagship is a MacBook missapple samsung macbook clone1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

The Verge: Samsung's flagship is a MacBook miss

“Good artists copy, great artists steal.” But what if they botch the robbery?

Read More The Verge: Samsung's flagship is a MacBook miss

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WSJ: The iPhone is goldapple wsj gold mine1 month ago
Published May 9, 2026 by Philip Elmer-DeWitt

WSJ: The iPhone is gold

"The iPhone might be with us until the end of time, or until we ourselves become androids."

Read More WSJ: The iPhone is gold

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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