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Apple's easy-to-fix Neoapple macbook neo repairable3 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

Apple's easy-to-fix Neo

"The Neo stands out, with increasingly good day-one manuals, less-painful keyboard repairs, and a screwed-in battery tray that sent cheers across the iFixit office."

Read More Apple's easy-to-fix Neo

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How to settle into Apple's walled garden for less than $1,900apple walled garden cheap3 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

How to settle into Apple's walled garden for less than $1,900

Suppose you decide to go all-in on Apple.

Read More How to settle into Apple's walled garden for less than $1,900

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Starting Sunday, Apple developers in China will pay lower commission ratesapple china developers commissions3 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

Starting Sunday, Apple developers in China will pay lower commission rates

"Apple is making changes to the App Store in China following discussions with the Chinese regulator."

Read More Starting Sunday, Apple developers in China will pay lower commission rates

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Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?apple iphonebook greg bates3 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?

"Apple plays multidimensional chess — the only way to create insanely great products."

Read More Greg Bates: Is Apple building an iPhonebook? Or maybe a MacPhone?

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Why Apple's MacBook Neo makes Steven Sinofsky sadapple sinofsky macbook neo3 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

Why Apple's MacBook Neo makes Steven Sinofsky sad

"Apple’s software secret was this constant upgrading of the OS and the ecosystem (from drivers up). Microsoft’s secret was 'run everything forever'."

Read More Why Apple's MacBook Neo makes Steven Sinofsky sad

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Premarket: Apple is greenapple premarket green 4-1-263 weeks ago
Published March 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures tick higher ahead of key inflation data; traders monitor oil prices and Iran war" posted early Friday.

Read More Premarket: Apple is green

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Tim Cook's letter to Apple's 2.5 billion 'crazy ones'apple tim cook letter3 weeks ago
Published March 12, 2026 by Philip Elmer-DeWitt

Tim Cook's letter to Apple's 2.5 billion 'crazy ones'

"April 1st marks 50 years of Apple."

Read More Tim Cook's letter to Apple's 2.5 billion 'crazy ones'

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Why Apple hasn't released a glucose monitorapple glucose monitor abbott3 weeks ago
Published March 12, 2026 by Philip Elmer-DeWitt

Why Apple hasn't released a glucose monitor

"The number that kept appearing that morning on Michael’s device was "catastrophically inaccurate.'" — Lawsuit filed last month

Read More Why Apple hasn't released a glucose monitor

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Mark Gurman: Foldable iPhone opens into an iPad mini running iOSapple iphone fold ipad3 weeks ago
Published March 12, 2026 by Philip Elmer-DeWitt

Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

"Apple is under pressure to show it can bring new life to this format. The arrival of the foldable iPhone this fall will come seven years after chief rival Samsung Electronics Co. launched its first model."

Read More Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

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Apple not on Iran's hit listapple iran hit list3 weeks ago
Published March 12, 2026 by Philip Elmer-DeWitt

Apple not on Iran's hit list

"According to Al Jazeera, the companies include Google, Microsoft, Palantir, IBM, Nvidia, and Oracle."

Read More Apple not on Iran's hit list

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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