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Five motherboards for Apple's 50th (video)apple don donofrio motherboards2 hours ago
Published April 1, 2026 by Philip Elmer-DeWitt

Five motherboards for Apple's 50th (video)

A chip-filled labor of love by friend-of-the-blog Don Donofrio.

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Apple 2027 price target contest: No more betsapple target contest final 20272 hours ago
Published April 1, 2026 by Philip Elmer-DeWitt

Apple 2027 price target contest: No more bets

The targets for 2027's April Fools Day are set. One year from today Apple will close at $317 a share, says the wisdom of this crowd. 

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Premarket: Apple is greenapple premarket green 4-1-263 hours ago
Published April 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Rise on Hopes for Quick End to War" posted early Wednesday.

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A particularly clueless 'Apple at 50' articleapple 50 barrons clueless16 hours ago
Published March 31, 2026 by Philip Elmer-DeWitt

A particularly clueless 'Apple at 50' article

"The tech giant needs to expand outside of that pattern to prove to Wall Street it can continue to be a dominate tech force—and a solid tech investment—for the next several decades."

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Horace Dediu: How Apple's free cash flow is unique20 hours ago
Published March 31, 2026 by Philip Elmer-DeWitt

Horace Dediu: How Apple's free cash flow is unique

"By this measure, Apple looks to be not only reasonably valued but the only company among the largest companies that is normally valued."

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Benedict Evans on Apple AIapple ai benedict evans22 hours ago
Published March 31, 2026 by Philip Elmer-DeWitt

Benedict Evans on Apple AI

"There’s a view going around now that Apple and Tim Cook are being geniuses in sitting out the AI capex surge, which doesn’t make much sense to me."

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Can Apple build an AI with a human face?apple ai friendly face23 hours ago
Published March 31, 2026 by Philip Elmer-DeWitt

Can Apple build an AI with a human face?

Fifty-five percent of Americans say AI will do more harm than good in their day-to-day lives, an 11% increase since last April, according to poll results released Monday.

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As our 2027 price target contest ends, here's where the pros stand for 20261 day ago
Published March 31, 2026 by Philip Elmer-DeWitt

As our 2027 price target contest ends, here's where the pros stand for 2026

At Monday's closing price ($246.63), I count two underwater and 29 on dry land.

Read More As our 2027 price target contest ends, here's where the pros stand for 2026

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Anything's vibe coding app gave Apple bad vibesapple anything vibe coding1 day ago
Published March 31, 2026 by Philip Elmer-DeWitt

Anything's vibe coding app gave Apple bad vibes

"Since Anything’s app launched last year, people have used its tool to publish thousands of apps in the App Store."

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Premarket: Apple is greenapple premarket green 4-1-261 day ago
Published March 31, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St. futures rise on Iran war de-escalation hopes, indexes set for monthly drops" posted early Tuesday.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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