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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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More blowback for Apple's Tim Cook, starting with M.G. Sieglerapple cook melania blowback2 months ago
Published January 27, 2026 by Philip Elmer-DeWitt

More blowback for Apple's Tim Cook, starting with M.G. Siegler

"Trump has clearly zeroed in on Apple and Cook in particular, as his own personal rag doll."

Read More More blowback for Apple's Tim Cook, starting with M.G. Siegler

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What did Apple CEO Tim Cook do after Alex Pretti was killed?apple cook melania pretti2 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

What did Apple CEO Tim Cook do after Alex Pretti was killed?

He wasn't posting on X about it, that's for sure.

Read More What did Apple CEO Tim Cook do after Alex Pretti was killed?

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This week's Apple trading strategies (1/26-1/30/26)2 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/26-1/30/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (1/26-1/30/26)

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Daniel Ives: Buy Apple et al. on Trump's dumb Greenland threatsapple trump greenland ives2 months ago
Published January 20, 2026 by Philip Elmer-DeWitt

Daniel Ives: Buy Apple et al. on Trump's dumb Greenland threats

"Greenland Tariff Battle of Words Will Cause Market Weakness; Buy Tech Winners." 

Read More Daniel Ives: Buy Apple et al. on Trump's dumb Greenland threats

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What China learned from Trump's 'decapitation' of Venezuelaapple taiwan china venezuela3 months ago
Published January 10, 2026 by Philip Elmer-DeWitt

What China learned from Trump's 'decapitation' of Venezuela

Mainland Chinese military magazine warns of ‘threat’ posed by island’s asymmetric warfare plan and calls for multipronged response.

Read More What China learned from Trump's 'decapitation' of Venezuela

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Robert Reich calls out the CEOs of Salesforce, Apple and Metaapple reich tim cook3 months ago
Published January 6, 2026 by Philip Elmer-DeWitt

Robert Reich calls out the CEOs of Salesforce, Apple and Meta

"If you see something going on that's not right, the most powerful form of consent is to say nothing." — Tim Cook

Read More Robert Reich calls out the CEOs of Salesforce, Apple and Meta

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What does regime change in Venezuela mean for Apple?apple venezuela supply chain3 months ago
Published January 4, 2026 by Philip Elmer-DeWitt

What does regime change in Venezuela mean for Apple?

Apple's supply chain runs on oil, and who knows what's next? 

Read More What does regime change in Venezuela mean for Apple?

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Apple joins Trump's 'Tech Force'apple trump task force4 months ago
Published December 16, 2025 by Philip Elmer-DeWitt

Apple joins Trump's 'Tech Force'

From Marcus Mendes' "Apple specialists to participate in White House’s ‘Tech Force’ initiative" posted Wednesday by 9to5Mac.

Read More Apple joins Trump's 'Tech Force'

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Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)apple trump newsom cook4 months ago
Published December 6, 2025 by Philip Elmer-DeWitt

Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

From Wesley Hilliard's "California Governor sees Apple CEO's dealings with Trump as part of his job" posted Wednesday by AppleInsider.

Read More Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

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After high-rise fires, Apple comes to Hong Kong's aidapple hongkong fires cook4 months ago
Published November 29, 2025 by Philip Elmer-DeWitt

After high-rise fires, Apple comes to Hong Kong's aid

From Marcus Mendes's "Tim Cook pledges Apple support after devastating Hong Kong fire" posted Friday by 9to5Mac.

Read More After high-rise fires, Apple comes to Hong Kong's aid

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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