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Mark Gurman: Apple's next big thingapple gurman next thing2 years ago
Published November 5, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple's next big thing

"There’s never been a product like the Vision Pro. And so we’re purposely bringing it out in our stores only, so we can really put a great deal of attention on the last mile of it." — Tim Cook

Read More Mark Gurman: Apple's next big thing

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Apple's not-so-secret Vision Pro training eventsapple secretive avp training2 years ago
Published October 23, 2023 by Philip Elmer-DeWitt

Apple's not-so-secret Vision Pro training events

From Hartley Charlton's "Apple to Host 'Secretive' Vision Pro Training Event for Retail Staff" posted Sunday by  MacRumors.

Read More Apple's not-so-secret Vision Pro training events

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Here's one Apple patent that will never see the light of dayapple vision car windows2 years ago
Published October 20, 2023 by Philip Elmer-DeWitt

Here's one Apple patent that will never see the light of day

From Ben Lovejoy's "Vision Pro could let you see out of an Apple Car with no windows" posted Wednesday by 9to5Mac.

Read More Here's one Apple patent that will never see the light of day

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Mark Gurman: Apple's next Vision device will drop those creepy EyeSight eyesapple creepy eyesight gurman2 years ago
Published October 15, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple's next Vision device will drop those creepy EyeSight eyes

From Gurman's PowerOn column mailed early Sunday to Bloomberg Technology subscribers.

Read More Mark Gurman: Apple's next Vision device will drop those creepy EyeSight eyes

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Mark Gurman: What's next for Apple's Vision Products Groupapple gurman vision products group2 years ago
Published October 8, 2023 by Philip Elmer-DeWitt

Mark Gurman: What's next for Apple's Vision Products Group

From Gurman's Power On column, mailed early Sunday to Bloomberg Technology subscribers.

Read More Mark Gurman: What's next for Apple's Vision Products Group

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Morningstar: Apple Vision Pro grows to a $11 billion business by 2027apple morningstar vision pro 11 billion2 years ago
Published October 7, 2023 by Philip Elmer-DeWitt

Morningstar: Apple Vision Pro grows to a $11 billion business by 2027

From Brian Collelo's "Is Apple Stock a Buy After Its Selloff?" posted Friday by Morningstar.

Read More Morningstar: Apple Vision Pro grows to a $11 billion business by 2027

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Gene Munster: Apple Vision takes off in 2028. Delivers 10% of revenue by 2030.apple vision munster mainstream3 years ago
Published October 5, 2023 by Philip Elmer-DeWitt

Gene Munster: Apple Vision takes off in 2028. Delivers 10% of revenue by 2030.

From "Vision Pro Will Be a Hit—Once the Apps Show Up," a note to Deepwater Asset subscribers that landed on my desktop Thursday.

Read More Gene Munster: Apple Vision takes off in 2028. Delivers 10% of revenue by 2030.

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Apple. Formula 1 racing. $2 billion a year.apple formula 1 racing3 years ago
Published October 1, 2023 by Philip Elmer-DeWitt

Apple. Formula 1 racing. $2 billion a year.

From Benjamin Mayo's "Report: Apple considers huge bid for global Formula 1 streaming rights" posted Saturday on 9to5Mac.

Read More Apple. Formula 1 racing. $2 billion a year.

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Mark Gurman: Wonderlust marked Apple's pivot toward a Vision Pro futureapple gurman wonderlust avp3 years ago
Published September 13, 2023 by Philip Elmer-DeWitt

Mark Gurman: Wonderlust marked Apple's pivot toward a Vision Pro future

"Some users also may be relieved that the Vision Pro won’t be the only Apple device that can capture 3D video."

Read More Mark Gurman: Wonderlust marked Apple's pivot toward a Vision Pro future

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What four developers said about Apple Vision Proapple vision developers speak3 years ago
Published September 5, 2023 by Philip Elmer-DeWitt

What four developers said about Apple Vision Pro

"XR devices are now where smartphones were 20 years ago, but in the next 20 years,it will be the main device that all of us will use." 

Read More What four developers said about Apple Vision Pro

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
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  • AppleInsider
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  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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