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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Hey Apple Vision Pro developers, remember Magic Leap?apple magic leap Avp2 years ago
Published January 15, 2024 by Philip Elmer-DeWitt

Hey Apple Vision Pro developers, remember Magic Leap?

Saudi Arabia hasn't forgotten it.

Read More Hey Apple Vision Pro developers, remember Magic Leap?

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'Two years from now, those are going to be sunglasses for $1,200'apple daniel ives josh brown2 years ago
Published January 14, 2024 by Philip Elmer-DeWitt

'Two years from now, those are going to be sunglasses for $1,200'

Wedbush's Daniel Ives to Downtown Josh Brown on Apple Vision Pro's evolution.

Read More 'Two years from now, those are going to be sunglasses for $1,200'

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Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcomapple vision gurman sitcom2 years ago
Published January 14, 2024 by Philip Elmer-DeWitt

Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom

"Apple Inc. is facing one of the toughest marketing challenges in its history: pitching customers on a $3,499 headset with limited battery life, an unwieldy design and no killer app."

Read More Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom

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Ming-Chi Kuo: Apple can't make goggles fast enoughapple kuo goggles demand2 years ago
Published January 12, 2024 by Philip Elmer-DeWitt

Ming-Chi Kuo: Apple can't make goggles fast enough

From Kif Leswing's "Apple’s Vision Pro headset could sell out quickly at launch, top analyst predicts" posted Thursday on CNBC.

Read More Ming-Chi Kuo: Apple can't make goggles fast enough

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Axios: 'Spatial computing' is a hard sell. It hasn't caught on.apple axios spatial computing2 years ago
Published January 11, 2024 by Philip Elmer-DeWitt

Axios: 'Spatial computing' is a hard sell. It hasn't caught on.

"'Spatial' sounds more like a geometry problem than a must-buy gadget."

Read More Axios: 'Spatial computing' is a hard sell. It hasn't caught on.

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CNET: Apple Vision Pro casts a shadow over CESapple vision pro ces2 years ago
Published January 10, 2024 by Philip Elmer-DeWitt

CNET: Apple Vision Pro casts a shadow over CES

"Details were dropped about the headset that clearly were designed to overshadow anything announced in Las Vegas."

Read More CNET: Apple Vision Pro casts a shadow over CES

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Spatial Fruit Ninja, anyone?apple spacial fruit ninja2 years ago
Published January 10, 2024 by Philip Elmer-DeWitt

Spatial Fruit Ninja, anyone?

Here's what we know about gaming on Apple's headset.

Read More Spatial Fruit Ninja, anyone?

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Apple's first Vision Pro ad echos the iPhone's (video)apple vision pro ad2 years ago
Published January 9, 2024 by Philip Elmer-DeWitt

Apple's first Vision Pro ad echos the iPhone's (video)

"Roads? Where we're going we don't need roads."

Read More Apple's first Vision Pro ad echos the iPhone's (video)

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Apple Vision Pro: A parting gift from Steve Jobs?apple vision jobs tv2 years ago
Published January 9, 2024 by Philip Elmer-DeWitt

Apple Vision Pro: A parting gift from Steve Jobs?

"I’d like to create an integrated television set that is completely easy to use," he told Walter Isaacson. "It will have the simplest user interface you…

Read More Apple Vision Pro: A parting gift from Steve Jobs?

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Daniel Ives: Apple Vision Pro is the start of Cupertino's 'AI vision' (video)apple ai vision ives2 years ago
Published January 9, 2024 by Philip Elmer-DeWitt

Daniel Ives: Apple Vision Pro is the start of Cupertino's 'AI vision' (video)

"We're super bullish on Apple. Just the start of a renaissance of growth in Cupertino."

Read More Daniel Ives: Apple Vision Pro is the start of Cupertino's 'AI vision' (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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