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Why has satisfaction with Apple's computers fallen since 2013?apple mac satisfaction down6 years ago
Published September 22, 2020 by Philip Elmer-DeWitt

Why has satisfaction with Apple's computers fallen since 2013?

Macs top the PC industry in the latest American Consumer Satisfaction survey, but they're down 5.7% from their peak.

Read More Why has satisfaction with Apple's computers fallen since 2013?

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This is one way Apple keeps its Silicon edgeapple tsmc 5nm6 years ago
Published September 22, 2020 by Philip Elmer-DeWitt

This is one way Apple keeps its Silicon edge

Taiwan Semiconductor is manufacturing next-generation 5 nanometer processors for Apple and no one else. 

Read More This is one way Apple keeps its Silicon edge

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The Atlantic: 22 minutes with Apple CEO Tim Cook (video)apple tim cook atlantic6 years ago
Published September 22, 2020 by Philip Elmer-DeWitt

The Atlantic: 22 minutes with Apple CEO Tim Cook (video)

Talking climate change, COVID, Congress, commodification, competition and when he might quit.

Read More The Atlantic: 22 minutes with Apple CEO Tim Cook (video)

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Premarket: Dow is red, Apple is greenapple premarket green 4-8-266 years ago
Published September 22, 2020 by Philip Elmer-DeWitt

Premarket: Dow is red, Apple is green

From wsj.com's "U.S. Stock Futures Edge Lower, Signaling More Turbulence" posted early Tuesday.

Read More Premarket: Dow is red, Apple is green

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Neil Cybart on Spotify's growing desperationapple one spotify cybart6 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Neil Cybart on Spotify's growing desperation

In Monday's Above Avalon column, Cybart calls BS on Spotify's complaints about Apple One.

Read More Neil Cybart on Spotify's growing desperation

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Citi raises its Apple target $12.50 to $125apple target wedbush 2206 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Citi raises its Apple target $12.50 to $125

From a note to clients by analyst Jim Suva snagged Monday by TheFly.

Read More Citi raises its Apple target $12.50 to $125

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Apple at $105: Look who's underwater now6 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Apple at $105: Look who's underwater now

What was a sea of blue is now a sea of green.

Read More Apple at $105: Look who's underwater now

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Trader tells CNBC Apple could fall to $96, or even $83 (video)apple grasso 96 836 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Trader tells CNBC Apple could fall to $96, or even $83 (video)

Stuart Frankel's Steve Grasso gives Apple bears a couple targets to aim for.

Read More Trader tells CNBC Apple could fall to $96, or even $83 (video)

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Apple TV+'s secret weapon wins an Emmy (video)apple tv emmy crudup6 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Apple TV+'s secret weapon wins an Emmy (video)

Billy Crudup’s performance in ‘The Morning Show’ was worth the price of a subscription.

Read More Apple TV+'s secret weapon wins an Emmy (video)

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Premarket: Apple is redapple premarket red 11-106 years ago
Published September 21, 2020 by Philip Elmer-DeWitt

Premarket: Apple is red

From wsj.com's "Stock Futures Point to Acceleration in S&P 500’s Losses" posted early Monday: U.S. stock futures dropped sharply Monday, suggesting that the major benchmark indexes…

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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