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Clickbait: Apple doesn't make the top 10clickbait apple patents8 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Clickbait: Apple doesn't make the top 10

I agree with AppleInsider, but something tells me they've been trolled.

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Morgan Stanley raises its Apple price target to $245Apple morgan stanley bull 1918 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Morgan Stanley raises its Apple price target to $245

Streaming video and music could become a $22 billion business by 2025, says Katy Huberty, roughly the size of Netflix plus Spotify. From a note to…

Read More Morgan Stanley raises its Apple price target to $245

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Eddy Cue, asleep at the switcheddy cue asleep switch8 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Eddy Cue, asleep at the switch

Cue is not the only SVP with too much on his plate. 

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Analyst: The case against Apple as Coca Colaapple coca cola sacconaghi8 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Analyst: The case against Apple as Coca Cola

Sacconaghi sticks with a price target that says Apple at $228 is headed for a fall.

Read More Analyst: The case against Apple as Coca Cola

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Apple: Why Nomura set an underwater price targetman underwater jeffrey kvaal nomura 2158 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Apple: Why Nomura set an underwater price target

Having read the rationale, I still can't make sense of Kvaal's call. 

Read More Apple: Why Nomura set an underwater price target

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Canaccord Genuity raises Apple price target to $250apple loop raise 3258 years ago
Published September 4, 2018 by Philip Elmer-DeWitt

Canaccord Genuity raises Apple price target to $250

It's not like Walkley to let Apple's stock price overtake his price target.

Read More Canaccord Genuity raises Apple price target to $250

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Lisa Brennan-Jobs gets a lovely reviewlisa brennan-jobs review8 years ago
Published September 4, 2018 by Philip Elmer-DeWitt

Lisa Brennan-Jobs gets a lovely review

From the details in Melanie Thernstrom's review, the step-mother comes across almost as badly as the father.

Read More Lisa Brennan-Jobs gets a lovely review

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French kids head back to school today without their iPhonesfrance banned phones schools8 years ago
Published September 4, 2018 by Philip Elmer-DeWitt

French kids head back to school today without their iPhones

In July the government banned mobile phone use in primary, junior and middle schools as a matter of "public health." From Quartz: The ban is expected…

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This week's Apple trading strategies (9/3-9/7)trading strategies 9/38 years ago
Published September 3, 2018 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/3-9/7)

Don't blame me if you drain your IRA.

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iPhone unit sales: Why Gartner and IDC disagreegartner idc disagree8 years ago
Published September 2, 2018 by Philip Elmer-DeWitt

iPhone unit sales: Why Gartner and IDC disagree

Clients pay good money for this? 

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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