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How deep are you into Apple?how deep apple investments9 months ago
Published August 8, 2024 by Philip Elmer-DeWitt

How deep are you into Apple?

I bought my first Apple share in 2020 and as of this morning Apple represented 3% of my investments. How about you?

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Published July 16, 2024 by Philip Elmer-DeWitt

Limping back...

A series of unfortunate events put Apple 3.0 out of business Monday.

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Some news organizations may need Apple News+ to keep from going underapple news plus lifeline12 months ago
Published May 20, 2024 by Philip Elmer-DeWitt

Some news organizations may need Apple News+ to keep from going under

From Maz Tani's "As clicks dry up for news sites, could Apple’s news app be a lifeline?" posted Sunday by Semafor.

Read More Some news organizations may need Apple News+ to keep from going under

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Apple 3.0 Price target contest: Where we standapple target contest update1 year ago
Published March 27, 2024 by Philip Elmer-DeWitt

Apple 3.0 Price target contest: Where we stand

Five days before the betting window closes (Easter Sunday at 4 p.m.) we have roughly half as many contestants as last year.

Read More Apple 3.0 Price target contest: Where we stand

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Give the gift of Apple 3.0apple vision gift subscription1 year ago
Published January 5, 2024 by Philip Elmer-DeWitt

Give the gift of Apple 3.0

The holidays are over, but Apple's Q1 2024 earnings — and the new Vision Pro — are just around the corner.

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Apple Pay comes to Apple 3.0Apple Pay ped302 years ago
Published November 7, 2023 by Philip Elmer-DeWitt

Apple Pay comes to Apple 3.0

By popular request. Also available as a holiday gift.  

Read More Apple Pay comes to Apple 3.0

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Apple 3.0: Now searchable by commentapple ped30 comment search2 years ago
Published October 25, 2023 by Philip Elmer-DeWitt

Apple 3.0: Now searchable by comment

By popular request. Give it a try. Suggestions for improvement welcome.

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A game Apple doesn't playapple twitter threads dumpster fire2 years ago
Published July 6, 2023 by Philip Elmer-DeWitt

A game Apple doesn't play

Let Zuck and Musk fight over the money-making dumpster fire that is ad-driven, bot-ridden unmoderated social media.

Read More A game Apple doesn't play

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Apple 3.0 news: ped30.com now is also Apple30.comapple apple30 ped302 years ago
Published May 31, 2023 by Philip Elmer-DeWitt

Apple 3.0 news: ped30.com now is also Apple30.com

Either address gets you there.

Read More Apple 3.0 news: ped30.com now is also Apple30.com

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Elon Musk has cut off Apple 3.0's Twitter automatic-posting accessapple elon musk autosharing2 years ago
Published May 19, 2023 by Philip Elmer-DeWitt

Elon Musk has cut off Apple 3.0's Twitter automatic-posting access

From Kristina P's "The End of Twitter Auto-Sharing" posted Thursday by Jetpack.

Read More Elon Musk has cut off Apple 3.0's Twitter automatic-posting access

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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