Happy Thanksgiving from Apple 3.0

We have a lot to be thankful for.

8 Comments

New from Apple: A $230 pleated sock to carry your iPhone

1 month ago

Published November 11, 2025 by Philip Elmer-DeWitt

New from Apple: A $230 pleated sock to carry your iPhone

"Apple says that when stretched, the open textile allows the users to peak at their iPhone display, meaning you'll be able to check notifications without removing your phone from the Pocket."

11 Comments

Apple 3.0: Dear Tim, from Michel Contant

2 months ago

Published October 17, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Michel Contant

The ninth entry in the "If you were a consultant who had Tim Cook's ear" series.

7 Comments

If you were a consultant who had Tim Cook's ear, what would you tell him?

2 months ago

Published October 9, 2025 by Philip Elmer-DeWitt

If you were a consultant who had Tim Cook's ear, what would you tell him?

A place to offer Apple's CEO guidance and advice, in 200 to 300 words.

5 Comments

I'm going biking in Tuscany

3 months ago

Published September 25, 2025 by Philip Elmer-DeWitt

I'm going biking in Tuscany

Leaving Thursday Sept. 25, returning Oct. 5. I'll post when I can.

Apple pledges $0.6 trillion, analysts harbor doubts

"'End-to-end is a very vague term. The complete [semiconductor] supply chain will not move here — that’s not possible in the next four years. — Gartner's Gaurav Gupta