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Five Apple security features in eight minutes (video)apple security showcased video2 years ago
Published July 19, 2023 by Philip Elmer-DeWitt

Five Apple security features in eight minutes (video)

Advertisements that are fun to watch. What a concept.

Read More Five Apple security features in eight minutes (video)

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Inc.: Apple is a hypocriteapple hypocrite inc2 years ago
Published July 15, 2023 by Philip Elmer-DeWitt

Inc.: Apple is a hypocrite

"Beneath the veneer of Apple acting in the public interest, it may be adding more bricks to the monopolistic wall."

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Saturday Apple video: 'I could do weird. I could do prison.'apple saturday video Timothée Chalamet2 years ago
Published July 15, 2023 by Philip Elmer-DeWitt

Saturday Apple video: 'I could do weird. I could do prison.'

Nominated this week for an Emmy in the "Outstanding commercial" category.

Read More Saturday Apple video: 'I could do weird. I could do prison.'

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Apple: Relax, it's an iPhone (videos)apple relax iphone ads2 years ago
Published July 10, 2023 by Philip Elmer-DeWitt

Apple: Relax, it's an iPhone (videos)

From "Crash Detection can sense a severe car crash and automatically call 911" posted Monday by Apple.

Read More Apple: Relax, it's an iPhone (videos)

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How a rescue story gets turned into an Apple adapple nbc emergency sos2 years ago
Published July 4, 2023 by Philip Elmer-DeWitt

How a rescue story gets turned into an Apple ad

From NBC News' "Stranded hiker rescued thanks to iPhone SOS feature" which aired Monday.

Read More How a rescue story gets turned into an Apple ad

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Steve Jobs' 'Until somebody invents that...' is NOT a deep fakeapple jobs deep fake2 years ago
Published June 13, 2023 by Philip Elmer-DeWitt

Steve Jobs' 'Until somebody invents that...' is NOT a deep fake

Benny Romero stitched together an amazing ad for the Vision Pro — better, many say, than Apple's.

Read More Steve Jobs' 'Until somebody invents that...' is NOT a deep fake

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Apple ad execs are packing for June in the Rivieraapple advertising cannes riviera2 years ago
Published May 26, 2023 by Philip Elmer-DeWitt

Apple ad execs are packing for June in the Riviera

From Business Insider's "Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in" posted Thursday.

Read More Apple ad execs are packing for June in the Riviera

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Watch Apple's creepy Chinese privacy ad (video)apple creepy chinese privacy2 years ago
Published May 26, 2023 by Philip Elmer-DeWitt

Watch Apple's creepy Chinese privacy ad (video)

From William Gallagher's "Apple's action-packed new ad starring Donnie Yen is aimed at privacy in China" posted Friday by AppleInsider.

Read More Watch Apple's creepy Chinese privacy ad (video)

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Evercore: How Apple could grow its ad biz to $30Bapple daryanani ad biz mad men2 years ago
Published May 10, 2023 by Philip Elmer-DeWitt

Evercore: How Apple could grow its ad biz to $30B

"iOS users remain among the most valuable subset of consumers and in a post-ATT world, Apple is the only company that can effectively target these users." — Analyst Amit Daryanani

Read More Evercore: How Apple could grow its ad biz to $30B

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Jason Snell: Ads on Apple TV+? It's a question of when, not if.apple tv ads snell2 years ago
Published April 26, 2023 by Philip Elmer-DeWitt

Jason Snell: Ads on Apple TV+? It's a question of when, not if.

"I’d like to pretend that Apple sees itself as a more refined, premium experience that would be sullied by the inclusion of advertising. But I can’t."

Read More Jason Snell: Ads on Apple TV+? It's a question of when, not if.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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